Many small businesses are confused with the concept of ‘branding’, thinking that it is only meant for large corporations or big business houses. But no matter how small your business service or product is, creating and developing an effective brand helps in reaching out to potential clients, which in turn can bring success to your company.
Developing a proper branding strategy is critical to your long term success and should be a dynamic part of your marketing plan. Since most small businesses run on tight budgets, there usually are very little funds appropriated towards a comprehensive branding exercise. But, in effect, one doesn’t need all that much to plan and execute a successful branding strategy.
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Posted: September 6th, 2011 | | Category SEO
Your business card is often the first step towards creating a strong and lasting brand impression. A good business card not only includes all your vital contact information but also reflects your company’s image. A business card is also one of the most cost-effective marketing tools that a business can have. But very often businesses make a number of common mistakes that can be easily avoided.
Here’s a list of the top ten mistakes to be avoided if you want your business card to serve the dual purpose of being noticeably appealing and an effective marketing tool.
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Posted: September 6th, 2011 | | Category SEO
Website usability can be loosely described as the experience of your visitors as they interact with your website. Usability takes into account all aspects of a site’s design that makes it user-friendly to the visitor.
Very often webmasters become so obsessed with using different SEO tactics, that they forget the actual aim of SEO is sales conversion. This is where website usability plays an important role. For the more usable your site is, the higher the chances are of your visitor coming back or taking an all important action like subscribing to your e-newsletter or calling to enquire about your services.
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Posted: September 6th, 2011 | | Category SEO
Online reviews by customers have the power to turn browsers into buyers. A recent survey by Bazaarvoice confirmed the fact that the number one way by which consumers make a decision to buy a product or service, is through online reviews and ratings. In fact, online reviews by happy customers carry more weight with other buyers than most forms of marketing communication.
No longer are online reviews just for commercial sites like Amazon or Yelp. In the present scenario a customer can research a product or service just about anywhere including blogs, Facebook, Twitter, and of course, within search engine result pages.
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Posted: September 6th, 2011 | | Category SEO
