Structured Data and Markup Language

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Structured data is a form of representing data in format that is easily understood by the search engines. With proper structured data it make the webpage a treat for crawlers to easily identify what that particular page is all about.

In terms of structured data schema has become the norm these days with more and more people using it for structuring information on their webpages. Schema is simple and still gives out all the complex details that are required for webpage to be easily understood by search engines.

A lot of companies have come into the structured data formats recently. Facebook has Facebook instant articles, Apple have Apple news articles and Google with their Accelerated Mobile Pages. All these involves in increasing the speed of the mobile pages. People using these features report to have increased reach of their business with the users.

JSON-LD is one of the latest markup languages that is becoming widely used. Like Schema it is very simple and can be implemented without much hassles. The important reasons behind using these structured data and markup is its ability to parse huge amounts of data into a much more understandable format that can prove to be very effective with search engines. With these add ons the web pages using them have much more clarity on the information that they carry allowing the search engines to easily sort them according to their specific content. Overall it enhances the user experience who are looking for specific piece of information on the Internet.

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