SEO might seem intimidating to new entrepreneurs but its important that they embrace it even though a lot of features might sound too technical at the beginning. Modern SEO might sound too technical but by having a minimalistic strategy desired results can be achieved.
When it comes to technical expertise some situations like when a site is about to face some downtime for maintenance issues a page redirect needs to be setup so that when Google crawls your page and is unable to find, it might come up with a 404 error for the missing page.
But for SEO beginners they do not have to be intimidated by the technicality of the issue but can rather work on building the basic SEO strategy which are less complicated.
There are over 200+ factors that shape a SEO campaign, a minimalistic approach does not mean ignoring these factors but rather prioritize the factors.
Good Content
A well written contact is the most basic factor that is needed for a good SEO strategy. The content should be original and well researched targeting specific keywords. It’s important to make the content more appealing to the audience who interested on the keyword on which the content is based on.
Building Relationship
Building good relationship with other sites is another important factor that can help drive traffic to your website. Guest blogging or releasing publications through other websites help you get valuable backlinks. Relationships with social influencers through the right approach might result in others promoting your website and will result in having a very positive effect to the SEO campaign.
Social Media
Having your content posted in social media platforms helps you reach a wide range of audience considering the popularity of social media these days. By targeting the right audience through your content you end up bringing a lot of targeted customers to your website.
User Experience
By constantly working on the look and feel of the site based on suggestions and feedback from people who view your site on a regular basis you can enhance the site and make it more user friendly which results in happier customers.
By constantly working on issues like page speed and responsiveness of the site it appeals to a much wider audience and keeps the visitors engaged resulting in low bounce rate which helps in search engine rankings.
