Google has introduced the concept of mobile first index. According to mobile first index Google will look at indexing the mobile version of any website first and then fallback to the desktop version if it does not find a mobile version. We will discuss some the steps webmaster should be looking into as they move towards mobile first indexing.
One of the most important factors that webmasters should look into is the speed of the mobile sites. Google expects half a second page speed. It is important that mobile index have well optimized pages, minified codes, effective browser cache use and less redirects. By ensuring these factors are taken care off webmasters can be sure of having a crawler friendly website that will have its ranking boosted. It is also important not block CSS, images and other coding that were earlier blocked for various reasons.
Another important factor to be considered on all future websites is the use of mobile design. With the number of mobile users almost touching the roof its important that designs are made to suit mobiles. Good amount of importance should be given to the designs so that they are easy to navigate through the use of fingers. Also redundant technologies like flash, pop ups should be avoided which could result in bad user experience and it might also affect search engine rankings.
On page optimization of mobile pages to be crisp and precise because there is too little room to experiment unlike desktop versions. The amount of information that can be displayed is restricted hence the titles and description should have clear message on what the content is all about so that it is helpful for both users and the crawlers.
By taking care of the things mentioned above webmasters can fairly sure of taking advantage of mobile first indexing by Google.
