Articles under Tag : Mobile Marketing

Essential Mobile Marketing Resources

Consider the following facts. Mobile ecommerce is expected to increase 65% annually through 2015. Smart phone sales are predicted to surpass the sales of personal computers. A significant increase has been observed in mobile social networking activity, the use of mobile phones to send email and other social/geo apps like Foursquare.

All of the above signs point to one common trend showing us that mobile phone usage goes far beyond making calls and texting. With mobile marketing and mobile commerce picking up speed, here are some essential mobile marketing resources that will keep you up-to-date with the world of mobile marketing.

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Critical Role of Mobile Marketing Engagements

Marketing EngagementsThe past few years have witnessed the evolution of mobile marketing into a successful customer engagement strategy. Consumers are increasingly using mobile search options to purchase goods and services from retailers that have mobile-specific websites. By incorporating mobile media search into their mobile marketing strategy, marketers are able to considerably increase consumer engagement.

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