Search Engine Optimization (SEO / SEM)

Written by Administrator

Wednesday, 05 August 2009 13:02

With Search engines driving more than half of online purchases, gaining the best position in search results has become a complex affair. Adroitte’s Search Engine Optimization/Marketing (SEO/SEM) Program not only positions your site for Maximum Visibility in Search Engines but also provides targeted visitors to pump up your conversion rates and profits.

Our SEO/SEM experts have more than 5 years of experience in handling websites, both small and large, that cater to a variety of audiences. We’ve helped optimize sites belonging to different sectors, from Automotive and Travel to Banking and Retail.

What makes us Different?

Adroitte gives you a detailed assessment of your website and lays out a clear roadmap of steps that can be taken to help you gain those plum positions in search results. We are adept at handling both Natural Search & Paid Search campaigns and our SEO/SEM strategy is based on detailed competitor assessment and clear understanding of search patterns and keywords.

Our Search Engine Optimization services:

SEO Copywriting/ Content Writing: Professional SEO content from Adroitte incorporates your top keyword phrases smoothly and seamlessly into website content. We ensure that the content is interesting, persuasive, and accomplishes the goal of having the proper keyword density and call to action for better conversions.

On Page Optimization: We ensure that all key elements of your landing pages like titles, meta tags, alt tags, images and body text is optimized with targeted and relevant keywords. We help you optimize all levels of pages so that your websites ranks well for a variety of keywords, from the most competitive keywords to the highly converting long tail phrases.

Site Architecture Optimization: Site Architecture Optimization helps you structure your website for deep linking with well defined hierarchies to increase indexability. We can help websites that have dynamic content and/or shopping carts for e-commerce improve their URL structure by removing special characters (?, &, and =), making it more search and user-friendly.

Site Map Creation and Robots.txt implementation: Adroitte will help you create txt or xml sitemaps that can help improve indexation and define the hierarchy of your site for users and search engines. We will make certain that the right pages get indexed by blocking out duplicate paths and private information using robots.txt.

Pay Per Click Campaigns (PPC): Our PPC Campaigns help you get maximum returns from the budget allotted by selecting the right keyword phrases and corresponding landing pages. We also conduct ongoing testing and regular monitoring to improve performance. Our Comprehensive PPC program includes:

Keyword Selection
Landing Page Identification
Budget Allotment
PPC Account Set Up
Bid Management
Campaign Optimization
Analytics & Reporting

Email marketing: We will help you create and run email programs that follow best practices and are in line with your site experience.

Search Analytics: We monitor the performance your search campaigns on a regular basis using tools like Omniture, Google Analytics, Rank checker. Our reports include keyword performance in natural search results, mapping of search engine keywords against their cost and revenue generated, traffic, revenue and conversion metrics and visitor behavior reports.

Last Updated ( Monday, 14 May 2012 13:19 )

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How It Works

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Design & Branding

First impressions are meant to last and your website is often the first impression that customers see of your company. Adroitte's Design & Branding services are geared towards providing your company with a unique identity that will help you thrive within your business space.

By combining our creative abilities and technological capabilities we can turn the vision you have in mind into a professional, stunning and interactive web design. Our effective logos and innovative 3d designs can further communicate your company values to your target audience and turn potential leads into customers.

Internet Marketing

In today's world simply launching a new website isn't enough. With more than a hundred million (and growing) public websites, you need the right support to outpace your competition. Adroitte's Internet Marketing services are guaranteed to increase your online visibility, multiply your conversions, and drive traffic to your site whether it is through Google, Facebook, email or the latest Web 2.0 platform.

By developing and executing a long-term, strategic online website and marketing plan that includes organic search engine optimization,

E-Commerce Solutions

How effective is your e-commerce website? Your e-commerce website should be your best salesman, bringing in the maximum number of sales and leads. At Adroitte, we can help you achieve your marketing goals through our effective E-commerce Solutions.

Our extensive experience in building customized, usable and company specific ecommerce websites have given us a significant advantage over conventional ecommerce websites that are mass-produced. We understand the importance of presenting a professional image in your online storefront and have included secure e-commerce hosting,

Web Design & Development

Websites have less than 3 seconds to engage with the user and keep them on their website. Research shows that it is clear messaging, strong calls-to-action and an intuitive user interface that grabs the attention of a user and makes them want to stay.

At Adroitte, each of our websites are designed and developed with the specific need to increase conversions and enhance the customer experience. Our bespoke Web Design & Development teams are experts in creating custom web applications, web portals, and supply chain management systems according to the client's specific requirements.