With Facebook boasting of over 500 million active users, businesses can no longer ignore the importance of Facebook in brand building and management. Facebook pages also offer businesses a wide range of functionalities, which make them more interactive than a static web page. Additionally, Facebook pages are indexed and findable through Google and other search engines, which allow for maximum keyword optimization.<\/p>\n
Here are some tips that you can use to build and promote your brand using Facebook.<\/p>\n
Promote your Facebook Page:<\/strong> After creating your Facebook page and filling out all the necessary information, be sure to take further steps to actively promote your page. Simple steps like including a Facebook widget on your blog, or installing a wordpress plug-in can help in marketing your services effectively. Alternatively you could also pay for an ad on Facebook, which has been proved to be quite an effective way to tap into a larger customer network.<\/p>\n Post on your wall regularly:<\/strong> Make sure you post on your wall at last once a day. Updating your page on a regular basis can help in brand recognition and development. Regular communication with those who \u2018like\u2019 your page will go a long way towards promoting your brand.<\/p>\n Participate on other pages:<\/strong> Active participation on other pages is equally important in effective brand promotion. Make time to visit other industry-relevant pages and post comments on those pages, to gain added exposure for your business.<\/p>\n Use interactive marketing techniques:<\/strong> Facebook marketing is different from the traditional one-way marketing technique that is most commonly used. Ensure that you take all efforts needed to interact with your customers and engage with them on a personal level.<\/p>\n Hold a contest on Facebook:<\/strong> Facebook contests are an effective marketing technique that can be used for brand promotion. But be sure that you have read the Facebook \u2018Promotions Guidelines\u2019 before holding a contest on Facebook.<\/p>\n Link your blog to your Facebook page:<\/strong> If your company has a blog, link it to your page through the Networked Blogs application found on Facebook. This application can be found under the Apps section under \u201cEdit Info\u201d from your page\u2019s home page.<\/p>\n Make use of the row of photos on top of your page:<\/strong> Facebook has recently started to display a row of pictures on top of each page. Make use of this opportunity to showcase your various products and services.<\/p>\n","protected":false},"excerpt":{"rendered":" With Facebook boasting of over 500 million active users, businesses can no longer ignore the importance of Facebook in brand…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[75,79,77,78,76],"class_list":["post-143","post","type-post","status-publish","format-standard","hentry","category-social-media","tag-facebook","tag-facebook-smo","tag-facebook-wall","tag-promote-brand-in-facebook","tag-wordpress"],"_links":{"self":[{"href":"https:\/\/www.adroitte.com\/blog\/wp-json\/wp\/v2\/posts\/143","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adroitte.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adroitte.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adroitte.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adroitte.com\/blog\/wp-json\/wp\/v2\/comments?post=143"}],"version-history":[{"count":2,"href":"https:\/\/www.adroitte.com\/blog\/wp-json\/wp\/v2\/posts\/143\/revisions"}],"predecessor-version":[{"id":149,"href":"https:\/\/www.adroitte.com\/blog\/wp-json\/wp\/v2\/posts\/143\/revisions\/149"}],"wp:attachment":[{"href":"https:\/\/www.adroitte.com\/blog\/wp-json\/wp\/v2\/media?parent=143"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adroitte.com\/blog\/wp-json\/wp\/v2\/categories?post=143"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adroitte.com\/blog\/wp-json\/wp\/v2\/tags?post=143"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}