{"id":2834,"date":"2017-09-18T09:21:02","date_gmt":"2017-09-18T03:51:02","guid":{"rendered":"https:\/\/www.adroitte.com\/blog\/?p=2834"},"modified":"2022-03-08T16:20:56","modified_gmt":"2022-03-08T10:50:56","slug":"will-social-media-help-your-seo-rankings","status":"publish","type":"post","link":"https:\/\/www.adroitte.com\/blog\/social-media\/will-social-media-help-your-seo-rankings\/","title":{"rendered":"Will Social Media Help your SEO Rankings?"},"content":{"rendered":"

Digital marketers<\/strong> consider social media as the best ammunition for SEO<\/a> strategies, why? Also, does Social Media really influence in optimizing SEO rankings?<\/p>\n

<\/span>The Big Trend: What is Social Media?<\/span><\/h2>\n

\u2018Social media encompasses websites and applications that allow users to interact, share, and learn through the social networks<\/strong>.\u2019<\/p>\n

Let\u2019s simplify this jargon-rich explanation, shall we?<\/p>\n

What do we get when we break the term social media<\/strong>?<\/p>\n

    \n
  • Social<\/strong>\n
      \n
    • Generally, what does the word \u2018social\u2019 indicate? I mean, what clicks in your mind when you hear or read the word social?<\/li>\n
    • Being social is engaging in a healthy conversation with people to share valuable information and acquire knowledge.<\/li>\n<\/ul>\n<\/li>\n
    • Media<\/strong>\n
        \n
      • It is the means of communication and in case of digital marketing; the internet is the medium for communication.<\/li>\n
      • \"media\"<\/li>\n
      • Social media doesn\u2019t directly impact the Google ranking factor<\/strong>, but it certainly helps digital marketers in their SEO efforts.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n

        <\/span>2017 Stats & Facts on Social Media Marketing<\/span><\/h2>\n
          \n
        • Currently, there are 2.80 billion global social media users. (source: We Are Social)<\/li>\n
        • Soon Facebook will have 2 billion monthly active users. (source: dreamgrow)<\/li>\n
        • By 2018, the number of worldwide social media user would grow from 2.1 billion to 2.5 billion. (source: webbiquity)<\/li>\n
        • 52% of adults use two or more social media sites (source: Pew Research)<\/li>\n
        • 61% of startups utilize social media for marketing their business (source: TNW News)<\/li>\n<\/ul>\n

          <\/span>4 Solid Ways Social Media Benefits SEO<\/span><\/h2>\n
            \n
          • ATTRACTS MORE EXTERNAL INBOUND LINKS\n
              \n
            • Link building<\/strong> is a never ending process. More the links better the visibility.<\/li>\n
            • \u2018Content is king\u2019, heard it right? But not without external inbound links<\/strong>.<\/li>\n
            • What is an inbound link?<\/strong><\/li>\n
            • Also referred as a back link, the inbound link is a hyper-link on a third party website, which points to a particular page on your website.<\/li>\n
            • To attract more inbound links<\/strong> make sure that you are armed with high-quality content. With good search engine visibility<\/strong>, more people would share your post on their social platforms giving your website a better flow of inbound links.<\/li>\n<\/ul>\n<\/li>\n
            • BUILDS AUDIENCE\n
                \n
              • You are doing a business, but how many of them know that?<\/li>\n
              • In a digital market, being proactive means being online, being connective.<\/li>\n
              • More the merrier, right? But where to find such a humongous audience?<\/li>\n
              • Adopt social media marketing<\/strong>, increase brand awareness<\/strong>, connect with the right audience, and finally see a good climb in the click-through rates<\/strong>.<\/li>\n
              • How to organically gain social media followers?\n
                  \n
                • i. Interact with your audience via social media accounts.<\/li>\n
                • ii. Use live videos and have a creative reach with your target audience.<\/li>\n
                • iii. Invite the person who liked your post to like your web page.<\/li>\n
                • iv. Keep consistent, keep interacting.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n
                • OPTIMIZING THE SOCIAL MEDIA POSTS FOR SEARCH ENGINES\n
                    \n
                  • Having an insane brand presence in a fortnight is impossible. Work on few basics that search engines look for and enjoy organic traffic<\/strong> for your business.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n

                    <\/span>How to optimize social media posts?<\/span><\/h2>\n

                    The posts here are not limited to only blogs or articles; it also includes pictures and videos.<\/p>\n

                      \n
                    • Create high quality, value-added social media posts.<\/li>\n
                    • Use semantic markup to make your content more visible to search engines.<\/li>\n
                    • Create headers that are unique, keyword-rich, and of course simple.<\/li>\n
                    • Add alt-text to the images.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"

                      Digital marketers consider social media as the best ammunition for SEO strategies, why? Also, does Social Media really influence in optimizing SEO rankings? The Big Trend: What is Social Media? \u2018Social media encompasses websites and applications that allow users to interact, share, and learn through the social networks.\u2019 Let\u2019s simplify this jargon-rich explanation, shall we?…<\/p>\n","protected":false},"author":2,"featured_media":2908,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[191,57],"class_list":["post-2834","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","tag-social-media","tag-social-media-marketing"],"_links":{"self":[{"href":"https:\/\/www.adroitte.com\/blog\/wp-json\/wp\/v2\/posts\/2834","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adroitte.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adroitte.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adroitte.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adroitte.com\/blog\/wp-json\/wp\/v2\/comments?post=2834"}],"version-history":[{"count":6,"href":"https:\/\/www.adroitte.com\/blog\/wp-json\/wp\/v2\/posts\/2834\/revisions"}],"predecessor-version":[{"id":5943,"href":"https:\/\/www.adroitte.com\/blog\/wp-json\/wp\/v2\/posts\/2834\/revisions\/5943"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adroitte.com\/blog\/wp-json\/wp\/v2\/media\/2908"}],"wp:attachment":[{"href":"https:\/\/www.adroitte.com\/blog\/wp-json\/wp\/v2\/media?parent=2834"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adroitte.com\/blog\/wp-json\/wp\/v2\/categories?post=2834"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adroitte.com\/blog\/wp-json\/wp\/v2\/tags?post=2834"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}