{"id":3227,"date":"2017-11-21T18:05:05","date_gmt":"2017-11-21T12:35:05","guid":{"rendered":"https:\/\/www.adroitte.com\/blog\/?p=3227"},"modified":"2022-07-11T15:18:27","modified_gmt":"2022-07-11T09:48:27","slug":"5-creative-e-commerce-website-design-trends-2018","status":"publish","type":"post","link":"https:\/\/www.adroitte.com\/blog\/web-design\/5-creative-e-commerce-website-design-trends-2018\/","title":{"rendered":"5 Creative E-commerce Website Design Trends 2018"},"content":{"rendered":"

It can be a bit overwhelming if you are launching an online store. Your e-commerce website design<\/a> should be fresh, responsive,<\/strong> user-friendly, innovative, and of course unique. Flipkart, Amazon, are some of the greatest examples of a successful e-commerce business. They have designed the website exclusively for their customers. The web layout, navigation structure, design, and even the accessibility features speak of enhancing the user experience.<\/p>\n

Today, people are spoiled for choices; they look not only for the exclusivity of the services provided, but are conscious of the place where they do business. I think it would be appropriate if I say or refer the place as an e-commerce website.<\/p>\n

According to eMarketer, a market research company, the retail e-commerce sales will increase to $4.058 trillion in 2020.<\/p>\n

\"ecommerce-sales-world-wide-2015-2020\"<\/p>\n

Online shopping has become one of the favorite activities and the usage of e-commerce services has increased by manifolds.<\/p>\n

So it\u2019s not brick and mortar anymore but people place orders through desktop PCs and numerous other Smart devices, so, it\u2019s quite necessary you catch up with the moving world through a dynamic e-commerce website.<\/p>\n

Here are top five creative e-commerce website design trends that you should be following in 2018.<\/p>\n

1. Voice Search over Regular Search Bar<\/strong><\/p>\n

A search bar is the most important feature of a website, so why not enhance the feature, even Google has done that.<\/p>\n

If you see Google search bar, you can find a little microphone icon embedded in the right corner.<\/p>\n

\"google-search-bar\"<\/p>\n

Have you ever used it?<\/p>\n

If not, you should definitely do once.<\/p>\n

You will find what you want without you hammering the keyboard. And trust me you will feel delightful and may start using the feature more often in the future.<\/p>\n

The idea here is simple, do what Google has done to its search bar. I\u2019ll bet your customers will not leave your website without completing a deal.<\/p>\n

Now, you will be stepping into 2018 in some time, so make it a happening one for your customers, who would return the same to your e-commerce business with better traffic and sale numbers. Make it easier for them to find products as against the complex shopping practice.<\/p>\n

Note:<\/strong><\/p>\n

By using a simple JavaScript API,<\/strong> web developers can easily integrate speech to the website.<\/p>\n

2. Parallax Scrolling<\/strong><\/p>\n

The best way to make your e-commerce website visually captivating is to use the parallax effect<\/strong>.<\/p>\n

Understanding parallax scrolling,<\/p>\n

\u2018It is a scrolling technique, where the background images move slower than the foreground images, creating an illusion of depth and immersion.\u2019<\/p>\n

The technique was largely used in video game industry, but today our web designers are implementing this technique in the websites they design to improve the overall user experience.<\/p>\n

In e-commerce website, it\u2019s all about completing a sale and improving the conversions.<\/p>\n

An e-commerce website built with parallax technique, users can easily explore new products without getting distracted. If a user likes a product, he can straight away jump to the conversion funnel without playing around the navigation system.<\/p>\n

\"call-ad\"<\/a><\/div>\n

3. Gradients<\/strong><\/p>\n

It\u2019s unique and looks pretty cool. Well, if you want people to speak those words when they see your e-commerce website, you better start using gradients<\/strong>.<\/p>\n

Sometime back, the flat design<\/strong> took over the web designing industry, now it\u2019s the gradients that are set for a showdown.<\/p>\n

Gradients are not limited only for website designs, designers can use them even in graphics<\/strong> and logo designs<\/a>. Playing with different shades of the same color can constitute greatly to the visual appearance of a website.<\/p>\n

We are speaking so much about gradients, but what are they?<\/p>\n

A gradient is created when two or more colors are used to shade an element. The best example to show that gradients can be refreshing for eyes is Instagram.<\/p>\n

\"instagram-logo\"<\/p>\n

The new logo created is a festival to eyes. The gradients are used magnificently, giving the logo more colorful and a realistic appearance.<\/p>\n

So, here\u2019s the deal. Ditch the monotonous background colors and use gradients for your website. Your customers will find the website colorful as the beautifully colored background makes a good visual treat.<\/p>\n

4. Product Videos\/Video Content<\/strong><\/p>\n

A video is a powerful element when compared to the high-resolution image.<\/p>\n

Your website sells clothing. Add a video that elegantly highlights the stuff. Any viewer who is watching that video should envision himself wearing that cloth. It\u2019s the coolest way to close a deal.<\/p>\n

\"video-content\"<\/p>\n

It\u2019s not about just clothes, if your website is selling some high-end tools, you can add a video showcasing the working process of the tool. It not only engages the visitor but increases the trust of customers in your brand.<\/p>\n

Website design is not just about making a website beautiful; it\u2019s about making it captivating and informative for the users\/customers.<\/p>\n

It\u2019s not just the product videos, but you can even add \u2018how to\u2019<\/strong> or \u2018expert advice\u2019<\/strong> videos for the viewers. By hosting videos on your e-commerce website, you can also promote them on multiple social media platforms<\/strong>.<\/p>\n

If you look into the Google search page, there is a YouTube link. If your video is well-optimized for search engines, the users may find the video at the top of the search result.<\/p>\n

5. Custom Illustrations<\/strong><\/p>\n

Stock photos are cheap and even people find it cheap. Using stock illustrations may not do any good to impress your target audience.<\/p>\n

Custom illustrations are expensive, but they do impact the brand image because they carry that human element, which customers don\u2019t find in stock images.<\/p>\n

If you are running an e-commerce business, you need to personalize your approach and stop using those cheesy, outdated stock photos.<\/p>\n

It would be great if you have a professional graphic designer working for you.<\/p>\n

Because you can easily create custom illustrations that would convey your message to your target audience in a personalized way.<\/p>\n

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Call Adroitte<\/h4>\n

Contact us to discuss your website design related requirement. Call us today on +91 7760487777<\/a> or 08041127377<\/a> or message us on our contact form<\/a> and we will reply back ASAP. We can discuss how we can strategically implement website designing successfully for your organization.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

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