{"id":3437,"date":"2017-12-12T18:12:32","date_gmt":"2017-12-12T12:42:32","guid":{"rendered":"https:\/\/www.adroitte.com\/blog\/?p=3437"},"modified":"2022-03-14T12:17:51","modified_gmt":"2022-03-14T06:47:51","slug":"increasing-website-traffic-content-marketing","status":"publish","type":"post","link":"https:\/\/www.adroitte.com\/blog\/content-marketing\/increasing-website-traffic-content-marketing\/","title":{"rendered":"Increasing the Website Traffic through Content Marketing"},"content":{"rendered":"<p>The power of <a href=\"https:\/\/www.adroitte.com\/content-writing.html\">content marketing<\/a> lies in these words, \u2018<strong>Content is the king<\/strong>\u2019. Typical it may seem, but do it right and you will grow not just the website traffic, but will be endowed with good conversions and sales.<\/p>\n<p>The secret to lead generation is organic traffic. And from leads, there will be conversions. But what is the secret behind organic web traffic?<\/p>\n<p>The answer, it\u2019s obvious don\u2019t you see?<\/p>\n<p><strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/strong><a href=\"https:\/\/www.adroitte.com\/blog\/content-marketing\/starting-content-marketing-with-zero-capital\/\">Related: Starting Content marketing with zero capital<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"About_Content_Marketing\"><\/span><strong>About Content Marketing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u2018Content marketing involves the creation of accurate and relevant content to the right customers at the right time.\u2019<\/p>\n<p>Signs of a Winning Content Marketing Strategy,<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3438\" src=\"https:\/\/www.adroitte.com\/blog\/wp-content\/uploads\/2017\/12\/Untitled.png\" alt=\"Untitled\" width=\"617\" height=\"469\" srcset=\"https:\/\/www.adroitte.com\/blog\/wp-content\/uploads\/2017\/12\/Untitled.png 617w, https:\/\/www.adroitte.com\/blog\/wp-content\/uploads\/2017\/12\/Untitled-300x228.png 300w\" sizes=\"auto, (max-width: 617px) 100vw, 617px\" \/><\/p>\n<p>The infographic clearly explains the effect of designing a good content marketing strategy. But how to create that winning strategy?<\/p>\n<p>The purpose of this blog is just to know that.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"List_of_the_Best_Content_Marketing_Practices_to_Catapult_your_Website_Traffic\"><\/span><strong>List of the Best Content Marketing Practices to Catapult your Website Traffic<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol>\n<li><strong> Blog. Blog<\/strong><\/li>\n<\/ol>\n<p>Some people blog for a hobby, but you, blog for your business.<\/p>\n<p>It\u2019s free, it\u2019s fun. Yes, only if you are passionate playing with words.<\/p>\n<p>To inspire you, I have included few magnificent statistics.<\/p>\n<ul>\n<li>You will have <strong>434%<\/strong> better chance of ranking if blogs are a key part of your website. (Tech Client)<\/li>\n<li>47% of consumers consumed 3-5 pieces of content before they decide to make a purchase. (Hubspot)<\/li>\n<li>Companies producing 16 or more blog posts earned <strong>5X<\/strong> leads than companies that published 4 or less per month. (Hubspot)<\/li>\n<\/ul>\n<p>I think that\u2019s enough for the day. It\u2019s not basically worth to quote all the statics from every institution.<\/p>\n<p>The concept is as clear as crystal.<\/p>\n<p>You have to blog. Because it brings you organic traffic. From there it is leads and then conversions.<\/p>\n<p>When you blog, viewers just don\u2019t read or share the content piece unless it\u2019s fresh and captivating. So just blog a perfect blog.<\/p>\n<p>A perfect blog can get website traffic in three ways.<\/p>\n<ul>\n<li><strong>ORGANIC TRAFFIC<\/strong>&#8211; Visitors land on your website, when your blog is relevant and contains the right keyword density.<\/li>\n<\/ul>\n<ul>\n<li><strong>DIRECT TRAFFIC- <\/strong>when a visitor directly enters URL or uses the blog as a medium to directly access your website.<\/li>\n<\/ul>\n<ul>\n<li><strong>REFERRAL TRAFFIC- <\/strong>Did someone like your content piece? They might have used the blog link on their website. This way the link juice will flow to your website.<\/li>\n<\/ul>\n<ol start=\"2\">\n<li><strong>Downloadable Resources<\/strong><\/li>\n<\/ol>\n<p>I know creating such huge volumes of content requires a lot of effort, but it\u2019s definitely worth every ounce of effort that you put.<\/p>\n<p>If you are wondering about downloadable resources, then they come in different forms &#8211; webinars, ebooks, video training, white papers, audio recordings, and templates.<\/p>\n<p>Let\u2019s say, you provide online marketing services for businesses. You can write an ebook giving valuable insight or tips on SEO and use that as a high converting <strong>CTA<\/strong> content. As in, your reader can download the e-book when they subscribe. This way you will make web viewers a part of your <strong>conversion funnel<\/strong>.<\/p>\n<ol start=\"3\">\n<li><strong>Content Curation and Commentary<\/strong><\/li>\n<\/ol>\n<p>Sometimes it\u2019s not just money, even time will be deficient for you when you are planning on creating content for marketing purpose.<\/p>\n<p>Let\u2019s say you want to blog. The benefits, I have already mentioned. But you neither have the capital to invest in professionals nor time to create one. In such circumstances, you can go for content curation.<\/p>\n<div class=\"know-more\"><a href=\"https:\/\/www.adroitte.com\/get-a-quote\"><img decoding=\"async\" src=\"https:\/\/www.adroitte.com\/blog\/wp-content\/uploads\/2020\/09\/call-ad.png\" alt=\"call ad\"><\/a><\/div>\n<p><strong>CONTENT CURATION \u2013<\/strong><\/p>\n<p>It is an act of discovering, gathering, and sharing content on a particular subject for the target audience. Under this method, you don\u2019t have to generate content.<\/p>\n<p>Content curation is a time-saving marketing process. The simple gather and share process guarantees good traffic and conversions.<\/p>\n<p>Now coming to the commentary, again let\u2019s take an example here. You are into internet marketing industry, so you can start with curating content that relates to your service industry. Say, someone has conducted an event or a webinar; you can comment on that occasion and even discuss other possibilities that could have been included.<\/p>\n<ol start=\"4\">\n<li><strong>Multimedia Content \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/strong><\/li>\n<\/ol>\n<p>Blogging is good, it\u2019s easy, I mean quite comparable to other forms of content marketing, but you can always move ahead, you know, a bit at least.<\/p>\n<p>You can do that by developing multimedia content.<\/p>\n<p>I don\u2019t have to introduce you to the word multimedia, right?<\/p>\n<p><strong>Multimedia content<\/strong> involves making use of different media types including infographics, videos, and audio recordings.<\/p>\n<p>You will be promised with better web traffic because it\u2019s obvious that people prefer visual content over plain words. More they share, greater will be the traffic and you will enjoy better conversions.<\/p>\n<p>Adopt whatever forms you want but your content should reflect your commitment and seriousness towards providing something valuable for the readers.<\/p>\n<p>If they are able to recognize that it will be very short time before your content starts to actually yield desirable results.<\/p>\n<div class=\"calltoaction\">\n<h4>Call Adroitte<\/h4>\n<p>Contact us to discuss your NGO related website design requirement. Call us today on <a href=\"tel:917760487777\">+917760487777<\/a> or <a href=\"tel:08041127377\">08041127377<\/a> or message us on our <a href=\"https:\/\/www.adroitte.com\/contact-us.html\">contact form<\/a> and we will reply back ASAP. We can discuss how we can strategically implement NGO website design successfully for your organization.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The power of content marketing lies in these words, \u2018Content is the king\u2019. Typical it may seem, but do it right and you will grow not just the website traffic, but will be endowed with good conversions and sales. The secret to lead generation is organic traffic. And from leads, there will be conversions. But&#8230;<\/p>\n","protected":false},"author":1,"featured_media":3439,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[269],"tags":[22],"class_list":["post-3437","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","tag-content-marketing"],"_links":{"self":[{"href":"https:\/\/www.adroitte.com\/blog\/wp-json\/wp\/v2\/posts\/3437","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adroitte.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adroitte.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adroitte.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adroitte.com\/blog\/wp-json\/wp\/v2\/comments?post=3437"}],"version-history":[{"count":8,"href":"https:\/\/www.adroitte.com\/blog\/wp-json\/wp\/v2\/posts\/3437\/revisions"}],"predecessor-version":[{"id":6053,"href":"https:\/\/www.adroitte.com\/blog\/wp-json\/wp\/v2\/posts\/3437\/revisions\/6053"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adroitte.com\/blog\/wp-json\/wp\/v2\/media\/3439"}],"wp:attachment":[{"href":"https:\/\/www.adroitte.com\/blog\/wp-json\/wp\/v2\/media?parent=3437"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adroitte.com\/blog\/wp-json\/wp\/v2\/categories?post=3437"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adroitte.com\/blog\/wp-json\/wp\/v2\/tags?post=3437"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}