{"id":3444,"date":"2017-12-13T12:24:52","date_gmt":"2017-12-13T06:54:52","guid":{"rendered":"https:\/\/www.adroitte.com\/blog\/?p=3444"},"modified":"2023-09-01T14:35:42","modified_gmt":"2023-09-01T09:05:42","slug":"3-key-inbound-marketing-trends-learn-step-2018","status":"publish","type":"post","link":"https:\/\/www.adroitte.com\/blog\/internet-marketing\/3-key-inbound-marketing-trends-learn-step-2018\/","title":{"rendered":"3 Key Inbound Marketing Trends to learn before you step into 2018"},"content":{"rendered":"

In the last few years, there has been a high inclination towards inbound marketing practices, because people are finding outbound marketing<\/strong> techniques too expensive and archaic. And inbound marketing contradictory for them is affordable and effective.<\/p>\n

Inbound marketing strategies are changing the way businesses market their products and services. This new marketing technique is considered more effective and result-generating as people will be advertising only to the audience they want and not the whole nation.<\/p>\n

Inbound marketing \u2018trends\u2019, \u2018NOTE\u2019<\/strong> the word \u2018TRENDS<\/strong>\u2019 here, they change every year. Trends are like clothes, once they are worn out, you have to buy a new one. They easily get worn out because they are frequently used.<\/p>\n

Now, few days and we will start with a new year. So, what are the trends that we are going to follow in the up and coming year?<\/p>\n

In this blog post, we are going to learn about the three most crucial inbound marketing trends that need to be adopted.<\/p>\n

Generally, marketing terms are confusing, too confusing for the comfort of amateurs. So, before we learn about these trends, let\u2019s understand inbound marketing in detail.<\/p>\n

<\/span>What is Inbound Marketing? <\/strong><\/span><\/h2>\n

\u2018Inbound marketing focuses on attracting prospective customers to the business through various strategies. Inbound marketing basically involves blogging<\/strong>, branding, SEO<\/a>, and social media<\/strong>.\u2019<\/em><\/p>\n

Businesses use inbound marketing to naturally bring inbound traffic<\/strong>. The whole process is about creating content that aligns with customer\u2019s interests and helps them make a better product purchase.<\/p>\n

Content creation<\/strong> is an integral part of inbound marketing.<\/p>\n

All marketers have to do is create compelling content and share it with customers on popular social media platforms. The content structure should be designed exclusively to promote branding <\/strong>and once customers get attracted, they will easily convert and close a deal for you.<\/p>\n

Inbound marketing is defined by four phases.
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\nSource: Hubspot<\/p>\n

<\/span>A brief explanation of Inbound Marketing Process<\/strong><\/span><\/h2>\n

Phase I \u2013 Attract <\/strong><\/p>\n

To attract the right set of audience (relevant traffic), marketers have to create content and blog that address the issues of customers and use social media channels to reach them.<\/p>\n

Phase II \u2013 Convert<\/strong><\/p>\n

Once traffic flows, the goal will be to convert the incoming traffic to leads.<\/p>\n

Landing pages, CTA, forms will be optimized to achieve this.<\/p>\n

Phase III \u2013 Close<\/strong><\/p>\n

Closed loop reporting, CRM, lead nurturing, will be performed to keep the leads engaged, close deals with them and bring more customers.<\/p>\n

Phase IV – Delight<\/strong><\/p>\n

It\u2019s necessary not to lose the existing customers.<\/p>\n

The fourth phase involves utilization of best channels to maintain a better relationship with the existing customers.<\/p>\n

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<\/span>Top Three Inbound Marketing Techniques to bring more qualified leads for your Business \u00a0\u00a0\u00a0 \u00a0\u00a0\u00a0<\/strong><\/span><\/h2>\n
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  1. GUEST BLOGGING <\/strong><\/li>\n<\/ol>\n

    Guest blogging is considered the best strategy for quality link building. So what is guest blogging and why should it be a part of your inbound marketing campaign?<\/p>\n

    \u2018Guest blogging involves writing and publishing content on third-party websites to expose the audience to a relevant brand.\u2019<\/em><\/p>\n

    I feel, maybe I should break down my explanation.<\/p>\n

    There is an XYZ<\/strong> publication with a good amount of audience. You write a blog, a well-researched, engaging blog post and publish on their website.<\/p>\n

    In exchange, you will get to link back the post to your actual website.<\/p>\n

    Benefits?<\/p>\n

    It\u2019s a win-win situation for both.<\/p>\n

    The website will have high-quality blog posts for its readers, while your brand\/website will be able to benefit from link juice<\/strong> and will gain good traffic and leads.<\/p>\n

    Criteria for Guest Blogging- <\/strong><\/p>\n