{"id":3933,"date":"2018-03-16T10:06:24","date_gmt":"2018-03-16T04:36:24","guid":{"rendered":"https:\/\/www.adroitte.com\/blog\/?p=3933"},"modified":"2023-09-01T16:16:29","modified_gmt":"2023-09-01T10:46:29","slug":"top-4-graphic-design-trends-will-take-2018","status":"publish","type":"post","link":"https:\/\/www.adroitte.com\/blog\/graphic-design\/top-4-graphic-design-trends-will-take-2018\/","title":{"rendered":"Top 4 Graphic Design Trends that will take over 2018"},"content":{"rendered":"<p>We are in 2018, has anything changed? Or is there anything new that we have to make ourselves aware of?<\/p>\n<p>Yes, the new <a href=\"https:\/\/en.wikipedia.org\/wiki\/Graphic_design\" target=\"_blank\" rel=\"noopener\"><strong>Graphic Design<\/strong><\/a> trends.<\/p>\n<p>If you wish to give your brand or business a prevailing web presence, then follow these trends.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Graphic_Designing_Its_Importance_for_Business\"><\/span><strong>Graphic Designing &amp; Its Importance for Business <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Graphic designing involves the use of artistic and professional disciplines to effectively put across a message. Various design elements like images of varying size, styles, complexities, colors, shades, and etc are used for this purpose. Since every business will have a website, the graphic designing entails the creation of <a href=\"https:\/\/www.adroitte.com\/logo-design-services.html\">logo<\/a>, branding, interface graphics, elements, illustrations, and animations for the same.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Graphic_Advantage\"><\/span><strong>The Graphic Advantage<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li><strong style=\"font-size: 17px;\">Build Strong Brand Identity<\/strong>\n<ul style=\"list-style-type: none; padding-top: 10px;\">\n<li>Your logo design is the first thing people look into if they are to develop brand interest. A logo is a visual identity for an organization and its brands. For instance, the <strong>Walmart<\/strong> logo is simple and signifies to be eco-friendly and organic.<\/li>\n<li>The logo speaks what it has to speak. Whether they truly support the message or not is something different, but the logo shape clearly depicts what had to be told in this case.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li><strong style=\"font-size: 17px;\">Captivates Audience Interests &amp; Creates Recall<\/strong>\n<ul style=\"list-style-type: none; padding-top: 10px;\">\n<li>Tell me who cannot remember the iconic brand Apple. An important thing to note is no picture of iPhone or another fancy gadget has been used.<\/li>\n<li>At the very first encounter, a good graphic design manages to captivate the interests of the audience and transmits the message that makes them recall your brand.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li><strong style=\"font-size: 17px;\">Convey Accurate Information<\/strong>\n<ul style=\"list-style-type: none; padding-top: 10px;\">\n<li>The color combination used in <strong>Walmart<\/strong> logo is blue and yellow \u2013 it says commitment towards quality and passion.<\/li>\n<li>It\u2019s not just the logo. But graphic designing used in developing informative visual or an image will convey information without you having to add words.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li><strong style=\"font-size: 17px;\">Develop Strong Customer Trust <\/strong>\n<ul style=\"list-style-type: none; padding-top: 10px;\">\n<li>Be it a design, banner, or a logo, when it connects with the customers, you manage to gain their trust. Whatever may be the design you are creating, if the colors used are logical, meaningful, and communicative, people for sure will develop trust for your business.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>The purpose of explaining benefits is simple. Humans don\u2019t follow or do something unless they see some benefit.<\/p>\n<p>Now you have to grab someone\u2019s attention, so what is that you basically do?<\/p>\n<p>You put on the latest trending outfit, get the best makeover and make an impression. Similarly, if you are into graphic designing, you cannot simply follow old traditional practices, but have to go with things that are in vogue.<\/p>\n<p>So clearly the next thing I\u2019ll be explaining to you is key trends that need to be followed in 2018.<\/p>\n<div class=\"know-more\"><a href=\"https:\/\/www.adroitte.com\/get-a-quote\"><img decoding=\"async\" src=\"https:\/\/www.adroitte.com\/blog\/wp-content\/uploads\/2020\/09\/call-ad.png\" alt=\"call ad\"><\/a><\/div>\n<h2><span class=\"ez-toc-section\" id=\"2018_Graphic_Design_Trends\"><\/span><strong>2018 Graphic Design Trends<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong><u style=\"font-size: 17px;\">The Corrupted Image\/Glitch Effect<\/u><\/strong><\/p>\n<p>Remember <strong>brutalism<\/strong>????<\/p>\n<p>It\u2019s one of the trending web design concepts that focus on purposefully creating an ugly website. Now, this is something similar, except you focus completely on giving a glitch effect or corrupted appearance to the picture.<\/p>\n<p>You see, the glitch effect has been one of the most trending in the recent times. For instance, you don\u2019t back off seeing a horror movie poster, which is usually designed with the same glitch effect. Because, it uplifts the picture and comprehensively captivates the viewer\u2019s focus.<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3935\" style=\"margin-top: 25px;\" src=\"https:\/\/www.adroitte.com\/blog\/wp-content\/uploads\/2018\/03\/glitch-effect.jpg\" alt=\"glitch-effect\" width=\"3198\" height=\"2132\" srcset=\"https:\/\/www.adroitte.com\/blog\/wp-content\/uploads\/2018\/03\/glitch-effect.jpg 3198w, https:\/\/www.adroitte.com\/blog\/wp-content\/uploads\/2018\/03\/glitch-effect-300x200.jpg 300w, https:\/\/www.adroitte.com\/blog\/wp-content\/uploads\/2018\/03\/glitch-effect-768x512.jpg 768w, https:\/\/www.adroitte.com\/blog\/wp-content\/uploads\/2018\/03\/glitch-effect-1024x683.jpg 1024w\" sizes=\"auto, (max-width: 3198px) 100vw, 3198px\" \/><br \/>\nHence, the caption for the modern graphics designing can be changed from \u2018<strong>the art of creation<\/strong>\u2019 to \u2018<strong>the art of destroying<\/strong>\u2019.<\/p>\n<p>You will witness more of breaking, splashing, scratching, and ripping off designs from modern graphic designers, because people just love them.<\/p>\n<p><strong><u style=\"font-size: 17px;\">Back to Color Gradients &amp; \u2018Color Channel\u2019 Effects <\/u><\/strong><\/p>\n<p>Maybe finally we are able to come out from understanding the psychology of colors. Not completely, but you can definitely stop being safe with your colors.<\/p>\n<p>A reason to move from plain monotonous shades to a color gradient, <strong>Instagram<\/strong> is the best inspiration for the modern graphic designers.<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3944\" style=\"margin-top: 25px;\" src=\"https:\/\/www.adroitte.com\/blog\/wp-content\/uploads\/2018\/03\/color-gradient-color-channel-effect1.jpg\" alt=\"color-gradient-color-channel-effect1\" width=\"772\" height=\"511\" srcset=\"https:\/\/www.adroitte.com\/blog\/wp-content\/uploads\/2018\/03\/color-gradient-color-channel-effect1.jpg 772w, https:\/\/www.adroitte.com\/blog\/wp-content\/uploads\/2018\/03\/color-gradient-color-channel-effect1-300x199.jpg 300w, https:\/\/www.adroitte.com\/blog\/wp-content\/uploads\/2018\/03\/color-gradient-color-channel-effect1-768x508.jpg 768w\" sizes=\"auto, (max-width: 772px) 100vw, 772px\" \/><br \/>\nAnd one more widely popular color culture that is catching up with our hippie graphic designers is the \u2018<strong>color channel<\/strong>\u2019 effect. A perfect way to uplift the art look of the designs is to use the \u2018color channel\u2019 effect.<\/p>\n<p>This method\/technique allows graphic designers to create stunning illusion effects like \u2013 a holograph, distorted reality, and even hallucination.<\/p>\n<p><strong><u style=\"font-size: 17px;\">Multiple Brand Color Schemes<\/u><\/strong><\/p>\n<p>In 2017, <strong>Dropbox<\/strong> decided to update their brand. Their approach was unconventional but successful. They didn\u2019t touch the font size or the graphic of the logo; instead, they completely changed the color palette.<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3937\" style=\"margin-top: 25px;\" src=\"https:\/\/www.adroitte.com\/blog\/wp-content\/uploads\/2018\/03\/multiple-brand-color-scheme.jpg\" alt=\"multiple-brand-color-scheme\" width=\"4789\" height=\"3004\" srcset=\"https:\/\/www.adroitte.com\/blog\/wp-content\/uploads\/2018\/03\/multiple-brand-color-scheme.jpg 4789w, https:\/\/www.adroitte.com\/blog\/wp-content\/uploads\/2018\/03\/multiple-brand-color-scheme-300x188.jpg 300w, https:\/\/www.adroitte.com\/blog\/wp-content\/uploads\/2018\/03\/multiple-brand-color-scheme-768x482.jpg 768w, https:\/\/www.adroitte.com\/blog\/wp-content\/uploads\/2018\/03\/multiple-brand-color-scheme-1024x642.jpg 1024w\" sizes=\"auto, (max-width: 4789px) 100vw, 4789px\" \/><br \/>\nTheir rebranding concept focused on using tons of official brand colors and it worked in their favor.<\/p>\n<p>Generally speaking, there is always a certain degree of risk if you are planning to rework a logo. Possibilities are people may reject the new design or may fail to connect with the concept, but Dropbox completely changed the way it embraced the change.<\/p>\n<p>One more recognizable brand, eBay, also added a ton of new colors for <strong>rebranding<\/strong> and they have used it across all the parts of their platforms, which made their products look much better. Two great brands setting a perfect example. So it\u2019s time, graphic designers start injecting more colors and give customers a colorful experience.<\/p>\n<p><strong><u style=\"font-size: 17px;\">Use Bold, Handwritten Fonts<\/u><\/strong><\/p>\n<p>Which element catches the attention after the color and design?<\/p>\n<p>Of course, the \u2018<strong>TEXT<\/strong>\u2019.<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3938\" style=\"margin-top: 25px;\" src=\"https:\/\/www.adroitte.com\/blog\/wp-content\/uploads\/2018\/03\/bold-handwritten-fonts.jpg\" alt=\"bold-handwritten-fonts\" width=\"4928\" height=\"3264\" srcset=\"https:\/\/www.adroitte.com\/blog\/wp-content\/uploads\/2018\/03\/bold-handwritten-fonts.jpg 4928w, https:\/\/www.adroitte.com\/blog\/wp-content\/uploads\/2018\/03\/bold-handwritten-fonts-300x199.jpg 300w, https:\/\/www.adroitte.com\/blog\/wp-content\/uploads\/2018\/03\/bold-handwritten-fonts-768x509.jpg 768w, https:\/\/www.adroitte.com\/blog\/wp-content\/uploads\/2018\/03\/bold-handwritten-fonts-1024x678.jpg 1024w\" sizes=\"auto, (max-width: 4928px) 100vw, 4928px\" \/><br \/>\nI think 2018 will be completely about learning the \u2018<strong>psychology of typography<\/strong>\u2019.<\/p>\n<p>Why?<\/p>\n<p>Because it impacts the mood of the readers and it\u2019s not just that, the more creative the words are greater will be the focus of the reader.<\/p>\n<p>To stand out against the simple monotonous background, the bold, handwritten font is the best possible pick.<\/p>\n<p>Whether it is a web page layout, ads, or motivational quotes, the message will simply standout and reach the audience with a bang.<\/p>\n<div class=\"calltoaction\">\n<h4>Call Adroitte<\/h4>\n<p>Contact us to discuss your NGO related website design requirement. Call us today on <a href=\"tel:917760487777\">+917760487777<\/a> or <a href=\"tel:08041127377\">08041127377<\/a> or message us on our <a href=\"https:\/\/www.adroitte.com\/contact-us\/\">contact form<\/a> and we will reply back ASAP. We can discuss how we can strategically implement NGO website design successfully for your organization.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>We are in 2018, has anything changed? Or is there anything new that we have to make ourselves aware of? Yes, the new Graphic Design trends. If you wish to give your brand or business a prevailing web presence, then follow these trends. Graphic Designing &amp; Its Importance for Business Graphic designing involves the use&#8230;<\/p>\n","protected":false},"author":1,"featured_media":3946,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[168],"tags":[399],"class_list":["post-3933","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-graphic-design","tag-industry-news"],"_links":{"self":[{"href":"https:\/\/www.adroitte.com\/blog\/wp-json\/wp\/v2\/posts\/3933","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adroitte.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adroitte.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adroitte.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adroitte.com\/blog\/wp-json\/wp\/v2\/comments?post=3933"}],"version-history":[{"count":10,"href":"https:\/\/www.adroitte.com\/blog\/wp-json\/wp\/v2\/posts\/3933\/revisions"}],"predecessor-version":[{"id":7139,"href":"https:\/\/www.adroitte.com\/blog\/wp-json\/wp\/v2\/posts\/3933\/revisions\/7139"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adroitte.com\/blog\/wp-json\/wp\/v2\/media\/3946"}],"wp:attachment":[{"href":"https:\/\/www.adroitte.com\/blog\/wp-json\/wp\/v2\/media?parent=3933"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adroitte.com\/blog\/wp-json\/wp\/v2\/categories?post=3933"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adroitte.com\/blog\/wp-json\/wp\/v2\/tags?post=3933"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}