Create stream<\/strong><\/li>\n<\/ol>\nYou will now see a Measurement ID<\/strong>, usually beginning with G-, such as G-ABC123XYZ9.<\/p>\nCopy this ID. You will need it in GTM.<\/p>\n
Step 2: Create Your GTM Account and Web Container<\/h3>\n
![\"\"](\"https:\/\/www.adroitte.com\/blog\/wp-content\/uploads\/2026\/09\/create-your-gtm-account-and-container.jpg\")
<\/p>\n
\n- Go to tagmanager.google.com<\/strong><\/li>\n
- Sign in using the same Google account if possible<\/li>\n
- Click Create Account<\/strong><\/li>\n
- Enter your business name under Account Name<\/strong><\/li>\n
- Choose your country<\/li>\n
- Under Container Name<\/strong>, enter your website name, such as Adroitte Website<\/strong><\/li>\n
- Under Target Platform<\/strong>, choose Web<\/strong><\/li>\n
- Click Create<\/strong><\/li>\n
- Read and accept the GTM terms of service<\/li>\n<\/ol>\n
GTM will generate a Container ID<\/strong> that looks like this:<\/p>\nGTM-XXXXXXX<\/p>\n
It will also show two code snippets. These snippets connect your website to GTM.<\/p>\n
Step 3: Install GTM on Your Website<\/h3>\n
![\"\"](\"https:\/\/www.adroitte.com\/blog\/wp-content\/uploads\/2026\/09\/install-the-container-code.jpg\")
<\/p>\n
Google Tag Manager provides two pieces of code:<\/p>\n
\n- One code snippet goes inside thesection of every page<\/li>\n
- One code snippet goes immediately after the openingtag<\/li>\n<\/ul>\n
Do not place both snippets in the same location.<\/p>\n
If Your Website Uses WordPress<\/strong><\/p>\nYou have three common options:<\/p>\n
\n- Ask your developer to add the GTM snippets to the site theme<\/li>\n
- Use a trusted header-and-footer code plugin<\/li>\n
- Use a GTM-specific WordPress plugin<\/li>\n<\/ul>\n
If you use a plugin, enter only your GTM Container ID, such as GTM-XXXXXXX, if the plugin requests it. Do not add duplicate code manually as well, because duplicate installation can cause your events to be counted twice.<\/p>\n
If Your Website Uses Shopify, Wix, Webflow, or Another CMS<\/strong><\/p>\nMost CMS platforms have a place for custom code, global header code, analytics scripts, or tag-manager integration. Add the GTM snippets in the relevant global site-code area so they load across the full website.<\/p>\n
If you are unsure, ask your website developer this exact question:<\/p>\n
\u201cPlease install this Google Tag Manager container across all website pages, with the first snippet in the head and the second snippet immediately after the opening body tag.\u201d<\/p>\n
Step 4: Confirm That GTM Is Installed Correctly<\/h3>\n
Before creating tracking events, confirm that GTM is loading on your website.<\/p>\n
\n- Open Google Tag Manager<\/li>\n
- Click Preview<\/strong> in the top-right corner<\/li>\n
- Enter your website URL<\/li>\n
- Click Connect<\/strong><\/li>\n
- Your website should open in a new tab<\/li>\n
- Return to the Tag Assistant tab<\/li>\n<\/ol>\n
If installation is successful, Tag Assistant should show that your GTM container is connected.<\/p>\n
Preview mode lets you test tags before making them live, so use it every time you make tracking changes. Google confirms that Preview<\/strong> enables container debugging, while Submit<\/strong> creates and publishes a version.<\/p>\nStep 5: Create the Base Google Tag for GA4<\/h3>\n
![\"\"](\"https:\/\/www.adroitte.com\/blog\/wp-content\/uploads\/2026\/09\/setup-your-google-tag-for-ga4.jpg\")
<\/p>\n
Older tutorials may tell you to create a \u201cGA4 Configuration\u201d tag. In the current GTM interface, use the Google tag<\/strong> instead. Google\u2019s official setup guide instructs users to create a new tag, select Google tag<\/strong>, add the Tag ID, and choose an initialization trigger.<\/p>\nFollow these steps:<\/p>\n
\n- In Google Tag Manager, click Tags in the left menu<\/li>\n
- Click New<\/strong><\/li>\n
- Click the tag name at the top and rename it: Google Tag \u2013 GA4 Base Tracking<\/strong><\/li>\n
- Click Tag Configuration<\/strong><\/li>\n
- Select Google tag<\/strong><\/li>\n
- In the Tag ID<\/strong> field, paste your GA4 Measurement ID, such as G-ABC123XYZ9<\/li>\n
- Click Triggering<\/strong><\/li>\n
- Choose Initialization \u2013 All Initialization Events<\/strong><\/li>\n
- Click Save<\/strong><\/li>\n<\/ol>\n
This tag loads GA4 across your website and provides the foundation for your future event tracking.<\/p>\n
Step 6: Test Your Base GA4 Tag<\/h3>\n
![\"\"](\"https:\/\/www.adroitte.com\/blog\/wp-content\/uploads\/2026\/09\/test-everything-in-preview-mode.jpg\")
<\/p>\n
Do not publish yet.<\/p>\n
\n- In GTM, click Preview<\/strong><\/li>\n
- Connect to your website<\/li>\n
- Visit a few pages on the site<\/li>\n
- In Tag Assistant, look for your Google Tag \u2013 GA4 Base Tracking<\/strong><\/li>\n
- Confirm that it fires on each page<\/li>\n<\/ol>\n
Next, check GA4:<\/p>\n
\n- Go to analytics.google.com<\/strong><\/li>\n
- Open your GA4 property<\/li>\n
- Click Reports<\/strong><\/li>\n
- Go to Realtime<\/strong><\/li>\n
- Open your website in another browser tab<\/li>\n
- Browse one or two pages<\/li>\n<\/ol>\n
You should see at least one active user in the Realtime report within a short time.<\/p>\n
If you do not see activity, check that:<\/p>\n
\n- The correct GA4 ID was entered<\/li>\n
- The GTM code is installed on the website<\/li>\n
- The base tag fires in Preview mode<\/li>\n
- Your cookie-consent setup is not blocking analytics before consent<\/li>\n<\/ul>\n
Step 7: Set Up Consent Mode<\/h3>\n
Consent Mode helps Google tags respond appropriately to a visitor\u2019s cookie choices. It is especially important if you serve users in regions with privacy requirements, use GA4, run Google Ads, or use remarketing.<\/p>\n
For a beginner, the easiest route is to use a cookie-consent platform that supports Google Consent Mode and GTM integration.<\/p>\n
Your cookie banner should generally allow visitors to choose whether they accept:<\/p>\n
\n- Necessary cookies<\/li>\n
- Analytics cookies<\/li>\n
- Advertising or marketing cookies<\/li>\n<\/ul>\n
Do not publish analytics and advertising tracking without first checking how your cookie banner and consent settings are configured for your target regions. Consent setup can affect what data is collected and how conversions are measured.<\/p>\n
Step 8: Turn On Built-In GTM Variables<\/h3>\n
Before tracking clicks, enable the variables GTM needs to understand what users clicked.<\/p>\n
\n- In GTM, click Variables<\/strong> in the left menu<\/li>\n
- Under Built-In Variables<\/strong>, click Configure<\/strong><\/li>\n
- Enable these click variables:
\nClick Element
\nClick Classes
\nClick ID
\nClick Target
\nClick Text
\nClick URL<\/li>\n - Enable these form variables as well:
\nForm Classes
\nForm Element
\nForm ID
\nForm Target
\nForm URL<\/li>\n<\/ol>\nThese variables help you create accurate triggers later.<\/p>\n
For example, the Click URL<\/strong> variable helps you track a phone link, an email link, WhatsApp link, or PDF download link.<\/p>\nStep 9: Create an Event for Contact-Form Submissions<\/h3>\n
![\"\"](\"https:\/\/www.adroitte.com\/blog\/wp-content\/uploads\/2026\/09\/add-event-tags-for-what-matters.jpg\")
<\/p>\n
A contact-form submission is usually the most important event for a lead-generation website.<\/p>\n
First, decide what should count as a successful submission. The most reliable option is a dedicated thank-you page, such as:
\nyourwebsite.com\/thank-you\/<\/p>\n
When a visitor submits the form successfully, they are redirected to this page.<\/p>\n
Create the trigger<\/strong><\/p>\n\n- In GTM, click Triggers<\/strong><\/li>\n
- Click New<\/strong><\/li>\n
- Name it: Trigger \u2013 Contact Form Thank You Page<\/strong><\/li>\n
- Click Trigger Configuration<\/strong><\/li>\n
- Select Page View<\/strong><\/li>\n
- Choose Some Page Views<\/strong><\/li>\n
- Set the condition: Page Path \u2192 contains \u2192<\/strong> \/thank-you\/<\/li>\n
- Click Save<\/strong><\/li>\n<\/ol>\n
Create the GA4 event tag<\/strong><\/p>\n\n- Go to Tags<\/strong><\/li>\n
- Click New<\/strong><\/li>\n
- Name the tag: GA4 Event \u2013 Generate Lead \u2013 Contact Form<\/strong><\/li>\n
- Click Tag Configuration<\/strong><\/li>\n
- Choose Google Analytics: GA4 Event<\/strong><\/li>\n
- Enter your GA4 Measurement ID if GTM asks for it<\/li>\n
- Under Event Name<\/strong>, enter: generate_lead, Google recommends using predefined event names when they fit the action, and generate_lead is appropriate for a successful enquiry<\/li>\n
- Under Event Parameters<\/strong>, click Add Event Parameter<\/strong><\/li>\n
- Add: Parameter Name Value, <\/strong>form_name Contact Form, lead_type Website enquiry, page_location {{Page URL}}<\/li>\n
- Click Triggering<\/strong><\/li>\n
- Select Trigger \u2013 Contact Form Thank You Page<\/strong><\/li>\n
- Click Save<\/strong><\/li>\n<\/ol>\n
Test the event<\/strong><\/p>\n\n- Click Preview<\/strong> in GTM<\/li>\n
- Open your website through Tag Assistant<\/li>\n
- Submit a test contact form<\/li>\n
- Confirm that the event tag fires on the thank-you page<\/li>\n
- Open GA4 and go to Admin<\/strong><\/li>\n
- Click DebugView<\/strong> or check Realtime<\/strong><\/li>\n
- Look for the generate_lead event<\/li>\n<\/ol>\n
Only publish after the test works.<\/p>\n
Step 10: Track Click-to-Call Phone Numbers<\/h3>\n
If your phone number is clickable, its link usually begins with tel:.<\/p>\n
Example: tel:+911234567890<\/p>\n
Create the trigger<\/strong><\/p>\n\n- Go to Triggers<\/strong><\/li>\n
- Click New<\/strong><\/li>\n
- Name it: Trigger \u2013 Click to Call<\/strong><\/li>\n
- Click Trigger Configuration<\/strong><\/li>\n
- Select Just Links<\/strong><\/li>\n
- Select Some Link Clicks<\/strong><\/li>\n
- Set the condition: Click URL \u2192 starts with \u2192 tel:<\/strong><\/li>\n
- Click Save<\/li>\n<\/ol>\n
Create the event tag<\/strong><\/p>\n\n- Go to Tags<\/strong><\/li>\n
- Click New<\/strong><\/li>\n
- Name it: GA4 Event \u2013 Click to Call<\/strong><\/li>\n
- Select Google Analytics: GA4 Event<\/strong><\/li>\n
- Set Event Name<\/strong> to: contact<\/li>\n
- Add these event parameters: Parameter Name Value, <\/strong>contact_method phone, link_url {{Click URL}}, page_location {{Page URL}}<\/li>\n
- Under Triggering<\/strong>, select Trigger \u2013 Click to Call<\/strong><\/li>\n
- Click Save<\/strong><\/li>\n<\/ol>\n
Test this event in Preview mode by clicking your phone number from the website.<\/p>\n
Step 11: Track WhatsApp Clicks<\/h3>\n
For most websites, WhatsApp links include one of these domains:<\/p>\n
![\"\"](\"https:\/\/www.adroitte.com\/blog\/wp-content\/uploads\/2026\/09\/create-ga4-property.jpg\")
<\/p>\n