A case study on complete internet marketing solutions and branding for a health and wellness industry.
Client -The client is a major supplier of wellness products in Europe.
Goal - When the client consulted Adroitte, the top goals that the client wanted to achieve by way of an internet marketing program were:
- Establish Brand Awareness
- Increase traffic to the website
- Find low cost marketing methods for less-value products
- Increase loyalty and trust
- Establish a channel for customer interactions
Solutions - People expect to interact with brands in a variety of ways, both online and offline. We helped the client connect and engage with consumers online through social spaces such as Facebook and Twitter. We integrated an online shopping facility with the Facebook profile offering consumers and community users more ways to connect with the company. Now, customers can buy the latest products; get special offers and news on community events faster.
To improve user engagement, we launched an interesting competition for the client for the Holiday season. The competition allowed users to take an entertaining video and then upload it to the contest entry page. Public were allowed to vote for the video they think was the best and their votes helped decide the winner. This way the competition encouraged greater user involvement.
Apart from social media campaigns, we have performed search engine optimization activities on the client’s website. With better keyword selection and landing page optimization we improved the site’s visibility on search engines.
Result - The shop set up on Facebook is now proving to be an additional channel of traffic to the site. 30% of all orders for the client now come from the Facebook profile. The Search Engine Optimization program has helped the client’s website rank for relevant and competitive industry keywords.
Currently, Adroitte is helping the client improve website traffic and user engagement through Search Engine Optimization and Social Media Profile Management.
