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Client: The client offers online Indian classical singing courses around the world. The music academy, founded by a noted Indian playback singer offers online lessons in Hindustani Music, Carnatic Music and other forms of Indian music.

Challenges The client faced the following challenges:

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  • Increase enrolment rates.
  • Attract targeted traffic
  • Reduce exit rate
  • Create academy awareness among online users
  • Increase social media popularity

The solution: Our team at Adroitte started by analyzing the complete website for search engine and visitor friendliness. Leading competitor websites also were analyzed to understand visitor search trends.

Based on the analysis, Adroitte worked out a unique search engine optimization and placement strategy to achieve top ranking for targeted keywords. Popular keywords were identified based on the music courses the client offers. Primary and secondary keywords were chosen for each individual course page that could bring targeted traffic to the website. Layouts and navigation were reworked based on visitor reports. Once the on-page factors were optimized, off-page optimization was carried out by creating awareness through various blog & forum interactions and submissions in popular search engines and directories. Apart from organic search traffic, paid campaigns were run on Facebook and Google Adwords.

Results: Adroitte's on-page and off-page activities helped increase brand awareness among online users. Traffic through various social media sites and third party websites started increasing. This resulted in significant increase in enrolment rates, site traffic, and social media popularity and reduced exit rates. Currently Adroitte assists the client by managing profiles on various social media sites and promote the site through paid and organic search optimization.