Research conducted at the Pew Internet and American Life Project states that more than 75 percent of all web users read their news online. With the world search landscape changing on a day to day basis, press releases can dramatically increase your sales, expose your company to the masses and greatly enhance the image of your business or products.
We at Adroitte, specialize in writing effective optimized press releases and distributing them online to market specific publications, in a bid to create inbound links and generate traffic to your site. Our extensive distribution database includes media outlets, industry analysts, freelance journalists and a wide range of newsrooms.
Press Releases - A powerful SEO marketing tool
Marketing Sherpa, a search marketing benchmark guide, identifies optimized press releases for Yahoo! News, AOL News, Google News and other news engines and sites as one of the top three SEO trends. This is because of the growing trend where a larger number of people are using online news sources to find information on products, services, companies and ideas. In fact, research has shown that most press releases and news stories are used by those searching for specific data.
The key to get your press release to the top of search engine pages is precise optimization with chosen keywords. Adroitte employs professional writers who are trained to write well-formatted and effective press releases containing targeted keywords, back links and specific information about your business, products and services. Our press release services guarantee that your article will get picked up and published on other relevant sites, thereby increasing the number of people who visit your site.
Adroitte’s Online Press Release Distribution
Correct and timely press release distribution is as important as a well-written press release. At Adroitte, we use a mix of both free and paid press release distribution sites. A few sites that we use include Google News, Yahoo! News, AOL News, i-Newswire, Media Syndicate, 24-7 Press Release, PR Buzz.com, PR.com, Express Press Release, PR Leap, Business Wire, The Open Press etc.
In order to get a good response for your press release, it is vital that it is not submitted to a number of sites at the same time. At Adroitte, we make sure to explore each site before picking the one which suits your needs the best.
Other Benefits of Press Releases
Apart from being an important SEO tool, Adroitte’s well constructed press releases also carry the following benefits:
- Press releases are an inexpensive promotional tool
- Press releases can build credibility
- Press releases can maximize your reach both in traditional media and online media
- Press releases put into an RSS feed can increase your online visibility
- Press releases help you reach your target audience directly