A Look into Google SERP Changes

a-look-into-google-serp-changes

SERP is the short form of search engine result page which shows a number of results depending on the query of a particular user. SERP has been an ever changing aspect in the world of SEO with Google consistently changing its parameters with the evolution of web and mobile development.

One of the most prominent changes that keeps happening is the changes made to the title tags. Title tags are the ones that gives the user a first glimpse on what that particular page they are about to view is all about. The length of the title tags have changed many times and currently a character limit of 60 is presumed to the most ideal one.

Other significant changes include the introduction of “rich cards” a new format based on the successful rich snippets, these are structured data that helps in providing more visually pleasing SERP. The introduction of structured data has significant impact to the rankings of a web page as more and more search engines starting to prefer these structured data. Google’s accelerated mobile pages is another feature that has been introduced to enhance the user experience of mobile users. The idea behind AMP’s is to improve the page speed and have a well-structured data that will search engine friendly.

With the ever changing aspects of SERP and the advancement in mobile technology webmaster will do well to concentrate more on the SERP changes that have been made in recent years. One should keep a close watch on these SERP changes and be updated on a regular basis so that their website is not left behind in the race to be top of the search engines.

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