The snooze mode enforced by the virus has changed routines in a way that has never been experienced earlier. The sheer scale of the impact has upended business models, turning into a slippery slope for some, while presenting opportunities for others. Regardless of the way the pandemic has affected businesses, a clear narrative has emerged […]
Is Digital Marketing The Most Effective Way To Reach Customers In India
Digital Marketing, in other words Online Marketing or Internet Marketing has received considerable attention over the last few decades. Many people are aware of it but don’t use it fully, and think digital marketing is only about posting Facebook and Google ads. But it’s much more than that. Businesses today are reaching out to online […]
Can You Spend Less On An Ecommerce Website Development Service And Still Have An Effective Website
There’s nothing like investing less in a business and seeing it grow. With the increasing penetration of high speed internet, ecommerce business is tremendously growing. People have started preferring to shop from the comforts of their home, rather than going to the store. All you need is a fully functional and beautiful website which can […]
The Role Of Digital Marketing Through The COVID-19 Crisis
The COVID-19 pandemic has rendered many traditional marketing methods useless, forcing businesses across all industries to leverage digital marketing channels in their fight for survival. The Internet is the only place which is not quarantined for quarantined consumers. This has enabled many businesses to continue operation despite not being able to open their physical stores. […]
How Digital Marketing Will Change Post COVID Lockdown
The coronavirus crisis has paused every economy in the world. It is hard for anyone to predict how life and business will change over the coming months as the economy tries to return to normal. However, it remains important for business to plan ahead in terms of getting sales and marketing back on track. The […]
Website Development And Website Design: What’s The Difference
All the amazing and powerful websites you see on the internet are the cumulative efforts of Web Designing and Web Development. With two terms that are so closely related, they are not interchangeable. The role of each is completely different from the other. Let’s have a closer look into the meaning and the differences between […]
Why Your Competitors Are Ranking Better On Google
There could be many reasons as to why your competitor is ranking better than you on Google. Optimizing a page for search engines is the biggest factor that contributes to your ranking. Many brands rely on SEO to improve the performance of organic search. Never settle for “we are at least ranking on page one […]
2020 Technology Trends In India
With technology being the number-one differentiation for businesses today, organisations need to adapt and respond quickly to ongoing technology disruption. Technology is now evolving at an exponential rate. India has always been considered the hub of Information Technology developments. With the introduction of AI, machine learning, IoT, and block-chain, India has adopted some of the […]
Digital Marketing Is A Long Game, A Marathon Rather Than A Sprint
Businesses increasingly understand that the digital world is the most effective way to reach the most customers. Although the internet has made it appear that things are instant, the digital marketing game is not about instant gratification, but rather planning now to reap benefits for the long-term. Digital marketing definitely aids in short term benefits. […]
How Social Media Advertising Helps Boost Engagement With Your Audience
Social media advertising (SMA) means a paid form of advertising that is run on social sites like Facebook, Twitter, Instagram, etc. With its highly refined targeting capabilities, it allows you to deliver your message to your ideal buyers at every stage of their purchase cycle. When your target interacts with your social media posts, in […]