Today NGOs can no longer rely solely on phone calls, mailings, and event marketing to raise money and engage new donors. They need to be innovative in their efforts, and that’s why the smart ones are investing heavily in their websites and digital marketing. Not only is online marketing less costly and time-consuming than traditional…
Difference Between an E-commerce Website and A Social Media Marketplace
Online retailing has enabled blitz scaling by retailers through various business models. Despite differences in various channels, shoppers and retailers often consider many channels to be the same. For instance, e-commerce websites and social media marketplaces are often wrongly considered to be the same. However, the two are different channels and have entirely different operating…
How Digital Marketing is Gaining Importance After Lockdown
The snooze mode enforced by the virus has changed routines in a way that has never been experienced earlier. The sheer scale of the impact has upended business models, turning into a slippery slope for some, while presenting opportunities for others. Regardless of the way the pandemic has affected businesses, a clear narrative has emerged…
Is Digital Marketing The Most Effective Way To Reach Customers In India
Over the last decade, India has seen a shift in moving towards digital platforms across different fields. More and more people are spending most of their time online, increasing the Digital Marketing opportunities in India. Digital Marketing, in other words Online Marketing or Internet Marketing has received considerable attention today. Businesses today are reaching out…
Can You Spend Less On An Ecommerce Website Development Service And Still Have An Effective Website
There’s nothing like investing less in a business and seeing it grow. With the increasing penetration of high speed internet, ecommerce business is tremendously growing. People have started preferring to shop from the comforts of their home, rather than going to the store. All you need is a fully functional and beautiful website which can…
The Role Of Digital Marketing Through The COVID-19 Crisis
The COVID-19 pandemic has rendered many traditional marketing methods useless, forcing businesses across all industries to leverage digital marketing channels in their fight for survival. The Internet is the only place which is not quarantined for quarantined consumers. This has enabled many businesses to continue operation despite not being able to open their physical stores….
How Digital Marketing Will Change Post COVID Lockdown
The coronavirus crisis has paused every economy in the world. It is hard for anyone to predict how life and business will change over the coming months as the economy tries to return to normal. However, it remains important for business to plan ahead in terms of getting sales and marketing back on track. The…
Building a Perfect Corporate Presentation
There is usually no second change to present your services, products or your expertise. Its either make or break. You either succeed at the first attempt or fail without a second chance. This makes a presentation a crucial element in any business or career growth. Great care and effort should be put in while building…
Website Development And Website Design: What’s The Difference
All the amazing and powerful websites you see on the internet are the cumulative efforts of Web Designing and Web Development. With two terms that are so closely related, they are not interchangeable. The role of each is completely different from the other. Understanding Website Design and Website Development Let’s have a closer look into…
Why Your Competitors Are Ranking Better On Google
There could be many reasons as to why your competitor is ranking better than you on Google. Optimizing a page for search engines is the biggest factor that contributes to your ranking. Many brands rely on SEO to improve the performance of organic search. Never settle for “we are at least ranking on page one…