Google’s May 2026 Core Update Is Revealing a Bigger Shift Toward AI-First Search
Google’s May 2026 Core Update generated significant discussion across the SEO industry. Ranking volatility trackers recorded unusual movement across multiple sectors, while publishers, ecommerce businesses, and service providers reported noticeable fluctuations in visibility. Although core updates are nothing new, this one feels different because it arrives at a time when Google is aggressively expanding AI-driven…