Shopify Or Wix, Which Is the Best Ecommerce Platform

Shopify vs Wix is one of the most common questions new online sellers ask. Shopify is the better-known ecommerce platform, but Wix has become a serious alternative.

But is popularity the only area that makes a service excellent, or makes an eCommerce platform the best? In this blog post, let us briefly go through how Shopify and Wix offer services and which one is suitable for you.

Shopify vs Wix: Ease of Setup

While Shopify website development is not the hardest, it sure requires some skills and effort here and there to get everything right. With Shopify, you can set up a store yourself with only a few clicks and use the easy-to-understand tutorials to add items to your store. For a beginner, however, Shopify can be a little challenging.

However, when it comes to Wix website development, you are a developer without many skills, i.e., you can create your store, add items, or other eCommerce functionalities without owning any coding skills. Website development is one of the areas where there is no way Shopify can beat Wix to be the winner.

Shopify vs Wix: Product Options

Shopify lets you add up to three options per product, such as size, colour and material, and up to 2,048 variant combinations. Products can also show detailed descriptions, image galleries with zoom, videos and 3D models.

However, when it comes to Wix, you get 6 different variants and 100 options. Wix also supports titles, descriptions, and zoom effects, but unlike Shopify, it doesn’t fail in product customisations and carousel videos.

But Shopify does make up for this lack of features by offering an innovative feature called Augmented Reality, which helps potential buyers to check out the product in detail before buying using a smartphone.

Shopify vs Wix: Page Speed

Page speed is an essential aspect of eCommerce platforms because nobody wants to buy from sites that take long to load pictures, confirm payments, etc.

Shopify eCommerce sites are known for their speedy performances, where the load speed is fast on both mobile devices and PCs. Some Shopify websites are as fast as a second when it loads a page.

When it comes to Wix’s loading time, it is not as fast, especially not by default. And there are a few ways that a Wix eCommerce website owner can make their sites fast loading. It all comes down to following certain guidelines and optimising homepages or other website elements.

Shopify vs Wix: Apps and Selling Channels

Both platforms offer app stores with add-ons for reviews, email marketing, shipping and more. Shopify’s app store is larger and focused entirely on ecommerce, which makes it easier to add advanced features as your store grows. Shopify also makes it straightforward to sell across several channels, such as social media and online marketplaces, from one dashboard. Wix covers the essentials well and keeps everything inside one simple editor, which many small business owners prefer. If you expect to add lots of features or sell in many places, this difference matters more than it first appears.

Shopify vs Wix at a glance:

• Choose Wix if you want the simplest setup, a small product range and an all-in-one website.
• Choose Shopify if you plan to grow, sell across several channels or need lots of apps.

Conclusion

If you’re a small business with a modest product range and want the simplest setup, Wix is a strong choice. If you plan to grow, sell across several channels or need lots of apps and integrations, Shopify usually scales better. Compare current pricing on both before you decide.