Keys To Measuring Your Website Performance

Do you feel that your website isn’t getting enough unique hits, traffic or have your clients’ complained that your website isn’t user friendly enough? If yes, then a few changes can help you change the way your website feels and looks. The paragraphs mentioned below will help you understand how you can measure your website performance easily and optimize your website efficiently.

Key 1 – Total Traffic to Your Website – The total number of unique hits you get on your website and the total traffic that you website receives can help you understand quite a few things about how your website works. In addition, feedback and a change of pattern in unique hits on your website can also help you understand what’s going wrong. A website’s performance isn’t just based on numbers but also is based on a good customer experience. If your website has a good layout, easy to use Call Action buttons that are properly spaced and sized then chances are that your clients will not have any complaints.

Key 2 –Customer Experience – A good website is always user friendly, easy to use and has good content. Original and non-plagiarized content is always recommended by SEO experts and for a good reason. Original content is not only more useful for readers but also for your SEO ratings. Usually customers will visit websites that offer them new and interesting information rather than reading information that is spun around and available anywhere on the internet.

Key 3 – Bounce Rate And Speed – The bounce rate of your website is very important in helping you measure your website performance since a lesser bounce rate indicates more unique hits. A higher bounce rate indicates that many users are unable to reach your website when required. A lower bounce rate can also indicate an increased number of conversions from visitors which indicates better SEO ratings and more revenue. In addition, if your website takes too long to load it can hamper the overall customer experience and might dissuade users from re-visiting your website.

Conclusion

If you want to know how to measure your website performance without having to invest in an expensive software program, then you can consider learning more about Search Engine Optimization parameters and keys to optimize your website performance. Hiring an SEO expert is always a quicker and more professional way to get an in-depth analysis along with an action plan to change the way your website looks and performs in real time. SEO experts can also help you understand a lot of other things about your website that might not have crossed your mind without their help. In case you are deciding to hire an SEO expert then consider asking the company for statistics regarding your website before you start making any major changes to the content and other features of the site.

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