seo tips for business owners

5 SEO Tips for Business Owners

A strong SEO strategy can push your business to the frontline of search engines. For business owners, it’s a great investment in achieving a good web presence. Being the best among thousands of entrepreneurs is possible only by following good SEO policies. In this blog post, we will learn about few SEO tips for making the website Google-friendly.

But before we continue let us learn something about how Google finds a website relevant and authoritative?

What is Search Engine Optimization?

‘SEO is a web marketing technique, which is utilized to increase the organic search results of a website.’ Any search query from a user and if Google finds your website relevant and useful to that subject, will keep your website in the front-end of a search engine line.

A crawler (spider) or Google bot has this job to crawl, index, process, and finally calculate the relevancy before retrieving the content (website) for the user.

Top 5 SEO tips that Every Businessman Should Follow

Simply put these are the ideas for gaining better organic traffic.

  • Begin with On-Page SEO ELEMENTS
    • HTML code, Meta tags, keyword placement, and keyword density, all come under the umbrella of on-page optimization. It is all about improving your website’s presence in the major search engines.
      • i. Add keywords to the permalinks (do not keep it default)
      • ii. Add relevant keywords to blog post titles, tags, and subheading anchor texts
      • iii. Add quality blogs on regular basis
      • iv. Make sure there are no broken links on your website
  • Implement Best Social Media Optimization Practices
    • A simple Twitter profile or the Facebook page may never be called as the best social media optimization practice because SEO involves more and demands more.
      • i. Swap the boring stats with colorful infographics, images and videos
      • ii. Be social and engage with your audience when they are most active
      • iii. Your website content should not be all about you (include useful, keyword rich informative content)
      • iv. Include as many strong links as possible
  • The Backlink Campaign
    • Just because you are guest posting on popular websites doesn’t give you the answer you need for running a successful business, why? Your methods should not be just some methods; they should be great, for instance,
      • i. Aim for a long-term backlink campaign
      • ii. Structure your content for future audience
      • iii. Maintain the relevancy of backlinks
      • iv. Develop shareable content with good readability score
    • Also, 1000 word blog with 50+ backlinks??? It’s a big mistake, a sign of overdoing the backlink campaign, which will definitely call for the Google’s attention (a bad one) so avoid doing that.
  • Run PPC Ads
    • What is PPC?
    • Also known as CPC (cost per click), PPC (pay-per-click) is an online advertising model, where advertisers are charged every time their Ad is clicked (only when it is clicked).
    • It’s not easy to get the products on search engine result pages (SERP) because one should have a good, effective keyword advertising strategy backing them.
    • For instance, you have a machine business, so whatever the Ad content you are going to put up should have those selective keywords relating to your business.
    • Google performs Ad Auction to see to that the Ads are relevant and valid.
  • Keyword Research
    • Google keyword tool, SEMrush, why do you think people use these tools during developing marketing content?
    • When you read the question below, you will understand the importance of these tools.
    • How are keywords chosen for content development?
    • It’s not some fad trust me and when people search for particular information, it helps Google to point to your website, in case your website has those relevant keywords.
    • A keyword tool plays a major role in developing PPC Ads, it helps in maintaining that relevancy required to keep the audience engaged.
    • Another SEO tool, SEMRUSH helps to perform a complete SEO audit for the blog. The list includes keyword research, backlink analysis, tracking of keyword ranks, and (even) inspection of competitor’s rank.