How To Measure and Improve A Website ROI


When you put effort into something, you likely want to know how well you are doing. And when working on the website’s SEO, knowing the ROI gives you an idea of how well you are doing.

What is Website ROI?

Every business invests a fair amount in advertising and marketing strategy, and a website is an instrumental part of the marketing campaign. ROI is the Return on Investment you get from your marketing investment in your website. A website’s ROI is a KPI (Key Performance Indicator), which is a measurement of whether your efforts are worth it.

No matter how good or bad your ROI is, you can always use that information to improve the performance of your website.

How To Measure ROI?

Measuring your website’s ROI doesn’t have to be a task that requires expensive tools. Companies use a simple equation to calculate their digital marketing – website’s ROI, and you can use the same:

ROI = (Net Profit/Total Online Marketing Investment) x 100

If you are confused about what net profit is, maybe this will help:

Your revenue – your costs

Digital marketing ROI can be expressed in either ratios or percentages.

How To Improve A Website’s ROI?

There are various ways to improve your website’s ROI. Take a look at these strategies, which can help you achieve better ROI.

  • Always invest in a mobile-friendly website

If you are truly thinking of enhancing ROI, then you must consider a mobile-friendly website. To begin with, a mobile-friendly website boosts the user’s experience on your site.

No matter what device or browser your visitors are using, they will always have a seamless experience with a mobile-friendly website.

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It is a well-known fact that more than 50% of visitors use mobile phones to access any website. This means that when you make your website mobile-friendly, you are satisfying all mobile users, and you are not missing out on potential customers.

You can always use Google’s free Mobile-Friendly Test for websites to check whether your website is mobile-friendly.

  • Work on clear and effective CTA buttons

CTAs are one of those strategies that require a significant amount of consideration before using them – a slight change in words could make your CTA sound bossy. CTAs can be put in many parts of a website – it can ask users to sign up for their email list (very common for people who take email marketing seriously), or it can ask users to explore more products or services.

But in any case, the ultimate goal of a CTA is to drive sales or convert users to paying customers. With CTA, your users know what to do next after browsing through a section of your website that excites them. It also outlines the next action step to follow to reach their goal, making the process clear and easy.

  • Invest in SEO optimization

 For high-quality leads, SEO is highly critical for websites. If you want better ROI, then you must leverage SEO for your website. SEO strategy can be used to rank your website higher or better on search engine results pages (SERPs) without spending money on any ads.

High visibility in the SERPs gives your website high visibility and more chances to convert potential leads.

To optimize your site for SEO, you can:

  1. Use internal linking
  2. Use relevant keywords
  3. Optimize meta tags


Improving your website’s ROI doesn’t have to be challenging if you are doing everything right – especially SEO optimization and mobile-friendliness – which are the bare minimum for a website with a role in online marketing.

Call Adroitte

Contact us to discuss your SEO requirement. Call us today on +917760487777 or 08041127377 or message us on our contact form and we will reply back ASAP. We can discuss how we can strategically SEO for your organization.

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