The word MAM if read, gives you a thinking of some Sci-Fi object, but truly let us learn more about this service in detail. Why do you think we need to manage mobile applications? If you have heard about BYOD then you would realize the importance of MAM.
Introduction to BYOD
BYOD short for bring your own device is also known as (BYOP) bring your own phone or (BYOPC) bring your own personal computer. So what is BYOD?
It has been a common practice among the IT employees to bring in their own devices for the workplace and access the critical data and application on daily basis. Surely it’s a harmless practice, but how far can the company guarantee the integrity of applications or other data?
Till now, there has been no particular rule against such practice, but companies rather seem to be supporting the unusual procedure. Are they concerned about the security of their devices? One will definitely ask this question.
We all know that the present era is being ruled by a multitude of devices, and each of them has become an essential part of the business growth. So, one has to think that is it even possible for organizations to provide every ‘X’ employee with ‘Z’ number of devices? First thing, the organizations should forget about the good ROI, and second, and the most important, even if they are the most successful enterprise, they will find it as an inconvenient choice for their liking.
And guess what, employees themselves have found a solution for this, which is the concept of BYOD.
Still, at some point organizations need to think of the security concerning the sensitive data and other applications, and this is where MAM helps out.
What is MAM?
So your employees are using their personal device in your organization. Those devices will have both their personal information and your organization’s critical data. My question here is, can you assure them their privacy, while protecting your data on their device?
Without any second thoughts, you can certainly promise them with that and MAM will guarantee you on that account.
A typical definition of MAM is as follows,
‘Mobile application management allows managing, monitoring, and securing the complete lifecycle of a mobile application without any restriction.’
Employees can easily download the data concerning the applications without bothering much about the security or integrity regarding the same.
One can definitely say MAM is device management agnostic, as it especially allows to deploy the applications to every user in an organization.
Another thing, people get to confuse with the role of MAM, and let me make it clear, it doesn’t protect the device, but only the data present inside it.
