Have you ever wondered, why do people say that your website is your identity? A concise answer to this question is that, your clients might now know you personally but when they see your website they get an understanding of your preferences, your products and services offered. Each website is different at micro and macro levels and every website is created to showcase a different range of services. It is believed that unique websites often get more hits and visitors than generic websites because of a variety of reasons. To understand more about how your website is your identity and how to have a good impression on your readers, continue browsing through the paragraphs below.
- Content – Why use original content you might wonder? The content on your website should always be a 100% unique because if the content on your website is even mildly plagiarized then Google and other search engines will penalize your website in more than 1 way. Original content will not only get you unique hits through different visitors reading the content on your website but will also promote your SEO ratings which will in turn give you a higher SEO ranking. Good content also captivates users and can help you move up the food chain through word of mouth and good press from existing users. Clients that see unique content that is well written and presented usually get a good impression of website owners because they are taking the time and resources to create unique content and a unique online identity.
- Images – Why spend money on original images when you can get them online for free? This is why! Interesting images that are relevant and captivating can help you increase your SEO ratings and can also help readers understand what you want to say. Good quality images will determine the impression your visitors and clients have about both you and your website. Poor quality images that get pixelated are not recommended for both web and mobile browsing platforms. Images have to be consistent and relevant; this point cannot be stressed on enough. For instance, if a page is elaborating about the benefits of fruits and vegetables, the webpage must comprise of images of the subject, not random pictures of animals or other irrelevant objects. Unique images that are not used by other websites and do not have a copyright can help you get a unique online identity as well.
- Search Engine Optimization – Why opt for painful methods to optimize website when you have done everything right, why not just spam your website with keywords? The answer is really simple! Google and other search engines promote White Hat Optimization techniques for both images and content which consist of using adequate number of keywords placed evenly throughout the website. Keywords also have to be used sparingly in the META title, META Description and other relevant places. Keywords cannot be overused behind images and other places to attract web crawlers as this is frowned upon any good search engine.
- Overall Look – Who bothers about what colours are used in the template when the content is good? Here is why the overall look is important. The overall look of the website must help readers and your client understand what you want to portray in a simple and concise way. Each website has a theme and topic and the overall look will incorporate the content, images, colours, template amongst other things. For instance, a bakery website should use pastel colours and bold images when needed; whereas a doctor’s website has to use subtle colours and images that instill trust in the users. The content should also be relevant to the theme or business.
Conclusion
Your website is your identity, is a true statement because at the end of the day your clients will determine if they should do business with you by merely glancing at your website. Choosing content, images and search engine optimization techniques wisely can give you a good overall look and feel which can in turn help visitors and clients get inclined to give your company business.
