If you have created a website a while ago, then chances are that you believe your work is done. The truth is that creating a website is the only the first step as websites have to be updated and given a makeover periodically. Updating your website is mandatory by tweaking the settings and adding or removing information is as important as giving your site a new look. The good news is that updating your website is an easy task which can be done once in a few weeks; however giving your website a makeover is a crucial task and should be done at least once in a year.
Content – The content of the website has to be updated on a weekly or bi-weekly basis. You need to update sections such as blogs and newsletters frequently where as you can update sections such as the about us, contact us or internal pages only when needed. If you are giving your website a makeover then it is always recommended to create fresh content that is free from plagiarism, rather than spinning old content.
Images – Using new images from market places like Shutter Stock is a good way to spice things up when you are giving your website a makeover. As far as possible, avoid using images from Google as these websites have a copyright and using images with a previous Copyright can cause you and your website to get penalized.
Design – While updating your site it might not be mandatory to change the design, layout or templates of your website; however when you are giving your site a proper makeover it might be necessary for you to look into these things.
Web hosting – The website’s host will have to be updated and paid on a yearly or 5 year basis. While giving your site a periodical makeover, find out which web hosting company can give you a good deal and a long term contract for 2 or more years.
Conclusion
Updating your website and giving it a periodical makeover is mandatory, there are no two ways about this. It is inevitable and a part of online evolution to stay abreast of the times and to beat competition. If you are somebody who does not have time to update your website every few months or once a year then you can always choose to outsource your work to a web development team who will complete the project for you. Before hiring a web development team, make sure to fill out a RFP if it’s a big project that you will be handing over to the contractor. Remember, although ,updating your website and giving it a periodical makeover might seem like a painful task now, taking this step will help you keep ahead of competition and will help you get business in the long run.
