Top Web Development Trends For Business Growth In 2020

Web Development Trends will forever remain dynamic to enable enhanced user experience. New trends will continue to influence web development, mainly due to the adoption of new technologies and solutions for improving website designs. In a little over one decade, website designs have undergone massive transformation, and this is due to incremental changes that were ushered in a staggered manner. Here is a peak at the trends that are expected to drive web development in 2020.

1. 1. Chat bots – This is not a new solution in the digital landscape. However, its importance has scaled heights and will soon become a default expectation in web development. The advances in AI driven bots and the ability to integrate bots in websites have made it important for businesses to rely on chat bots to improve customer experience.
   2. Mobile Responsive – Sites that are not mobile responsive, will bite the dust, as the percentage of users relying on mobile devices for browsing and checking out websites is more than that of desktops. Websites need to be mobile responsive and compatible with all devices and browsers. The popularity of certain models and browsers notwithstanding, it is essential that the experience is uniform across devices.

1. Minimalism – Web pages are no more design heavy or loaded with creatives. Design is now more of a functional need and lesser of a visual appeal need. While there is a need to ensure that sites are pleasing with compelling designs, that is more of a corollary and not the primary consideration. This has made website designs more minimalist in nature with plenty of white spaces to highlight elements.

Websites are now increasingly being designed as per the targeted visitors and users. For instance, depending on the age group and the interests of users, websites are now relying on design elements to suit preferences. The typeface of fonts, the color combinations, the position of navigation bars, and pop ups are all now determined by the type of intended users. It is necessary to carry out sufficient research prior to design and development of websites to ensure that websites are as per the trends and expectations of intended users.