Adobe’s $1.9 Billion Bet on Semrush: Why This Deal Signals a New Direction for Digital Marketing
When Adobe Inc. confirmed its $1.9 billion acquisition of Semrush, it wasn’t just another software deal making headlines. At a time when artificial intelligence is rapidly reshaping how people discover brands online, this move reflects something much bigger — a shift in how visibility itself is defined in digital marketing. For years, businesses have depended…