Until a few years ago, websites were designed specifically for laptop and desktop screen resolutions. While this worked perfectly fine, the advent of web capable smart phones, tablets and plethora of other devices, have brought about the need for an adaptable web design that allows websites to be viewed effortlessly on any device. Responsive web design refers to a collection of techniques that allow a website to flex and adapt to the size of screen being viewed on, giving the user an experience better suited to their device. Using responsive web design enables someone viewing a website on a smartphone to view the same website as the person opening it on their laptop without them having to zoom in and out to find the content they are looking for.
Why choose responsive web design?
- Responsive web design works well across the multitude of existing devices in the market, making it a safe bet towards future proofing your website for a considerable time to come.
- Responsive web design provides a better, faster and smarter user experience for your customers, and helps reach a broader customer base.
- Responsive web design proves to be cost-effective in the long run, since they not only survive longer but having just one website allows management, support and upgrades to be applied to one place only.
- Responsive web design allows for improved conversion rates through a unified SEO approach and the ability to reach a wider range of devices.
Read more about our responsive web design services.
