5 Things You Should Not Do On Facebook

Facebook, the most popular of social media sites, is being exceedingly used by companies to market their services and sell their products. But very often they overdo stuff and make certain mistakes than can hurt their business and damage their brand name in the long run.

Listed below are 5 of the most common mistakes that should be avoided on Facebook.

  1. Creating a Profile for Your Business Instead of a Page
    It is important to remember the distinction between creating a Facebook Profile and a Facebook Page. Profiles are meant for people and Pages are meant for businesses. Facebook Pages have a wide range of special features that make them more valuable to a business. Its special features include analytics on engagement that helps you understand your reach and marketing effectiveness on Facebook. Also with Pages, unlike Profiles, you don’t have to “accept” friend requests but can get “liked” by anyone.
  2. Turning Off Wall Posts for Your Business Page
    Very often businesses turn off the wall posts as they don’t want to hear any negative comments. But they forget that Facebook is a social networking site and the whole point of the exercise is to communicate and connect with the community out there. Using Facebook as a one-sided communication tool can prove to be detrimental to your business the long run.
  3. Not Updating Your Business Page
    Just creating a Facebook page doesn’t guarantee you a social media presence. You need to turn your Page into a living, breathing thing where you can share content and engage with your customers. When you start a conversation with your customers, their interactions get shown on their networks, which in turn will help you expand your reach.
  4. Abusing the Facebook Events Feature
    Businesses often use the “events” feature as a marketing system to connect with their customers. While this is an effective strategy, sending more than 2 invitations per week makes it a ‘spamming tool’ that will not be appreciated by your customers. Instead, it is advisable to post in “events” every week offering enough reasons to attend.
  5. Posting Too Many Status Updates
    Businesses shouldn’t be posting more than one or two Status Updates per day. Some companies post three to four Status Updates a day, sometimes one right after another. Doing this can make your update get lost among the numerous News Feeds of the customer. To ensure that your message reaches the customers stick to a maximum of one or two updates spread out over the course of your work day.

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