instagram

How Is Instagram as a Social Marketing Platform

Unsurprisingly, firms are abandoning traditional marketing strategies favouring social media marketing. You can’t turn the channel or change the page on social media platforms as you can on TV or the newspaper; advertisements are unavoidable. Moreover, these platforms deliver a high return on investment due to its global reach. There are numerous social media networks…

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seo rankings

Will Social Media Help your SEO Rankings?

Digital marketers consider social media as the best ammunition for SEO strategies, why? Also, does Social Media really influence in optimizing SEO rankings? The Big Trend: What is Social Media? ‘Social media encompasses websites and applications that allow users to interact, share, and learn through the social networks.’ Let’s simplify this jargon-rich explanation, shall we?…

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