Are you someone who has a website and are contemplating blogging to generate traffic and money? Blogging might seem like funny term to many, but this is a really serious business since it can give small and medium companies get quick exposure and help them connect to the world. Business blogs are also a good way to generating revenue online by reaching out to people and giving your company the exposure it needs to thrive. Here are 4 reasons you should consider business blogging especially if you are not yet an avid blogger.
- Exposure – If you have a small to medium sized business, then business blogs can boost your visibility, make people aware that you have a business at a certain place and also connect with future clients who were previously unaware of your company’s existence. Blogs are a powerful way to connect with people from various walks of life and business blogs can help your customers feel connected to you and your company
- Important Updates – Business blogs can help your customers know what’s new and which upcoming products or services will be launches. They can also help your customers be ready for any major changes that might happen in the next few months. Blogs can help your customers stay in the loop and help them through the transitional phase inn case of a big change.
- Online web traffic – A good and informative blog can help you get online web traffic which is not only good for exposure but also for getting backlinks. You can improve your SEO scores and ratings by simply having a successful blog. Maintaining the blog and moderating it for comments that are not required might take some time but it is worth the mild hardship.
- Generating Revenue – Business blogs can also help you generate additional revenue. According to a quote by HubSpot that backs up their belief with statistics and information, 60% of businesses that blog acquire more customers. Owning a blog gives your company a voice, makes it accessible to people and in turn can give you more revenue.
Conclusion
If you decide to take the leap and start a blog for your company then make sure that you update your blog on a weekly or bi-weekly basis. Content, themes, template, designs and images have to be a part of the initial setup; however once the blog has been successfully set up, you will only need to add content with images and moderate the blog periodically. This is important in maintaining your online customer base. Remember, business blogs take time and patience to create however; if you have help then this task is almost effortless. Always upload good quality blogs that are informative and free from plagiarism to ensure that your SEO ratings get a good boost through your blogs.
