Employee satisfaction is defined as an individual employee’s cognitive and affective evaluation of his or her job. Explained in simpler terms it refers to an employee’s general attitude towards the job. Developing a healthy employee satisfaction in your business is the key factor in building success as it constructs a better motivated and loyal workforce that leads to increased organizational output.
The importance of employee satisfaction for organization
The success of any business lies in its customer satisfaction. But while many organizations focus all their resources on customer satisfaction, they often lose sight of their employees, who are in fact the people who deliver the end product or service to the customers. Employee satisfaction is therefore a vital link in determining the success or failure of a company. Employee satisfaction is also important since it helps in:
- Enhancing employee retention
- Providing customer satisfaction and brand loyalty
- Increasing productivity
- Reducing turnover, recruiting and training costs
- Improving teamwork
- Gaining more energetic employees
- Producing higher quality products and/or services due to more competent, energized employees
Building employee satisfaction in your business
Employee satisfaction is all about finding out what gets your employees enthusiastic and energized and taking up the challenge to provide it. Here are a few tips that will help you build employee satisfaction within your organization.
Open channels of communication: Good communication builds trust and confidence. Opening up channels of communication between the managers and the employees is necessary for effective team management and optimum organizational output.
Be fair and consistent: Providing a fair and consistent work environment with no ‘favorites’ will encourage your employees to get involved and contribute more to the business.
Get involved: Keeping in touch with employees and sharing their experiences and learning from time-to-time will help in establishing a happy, supportive and encouraging working environment.
Provide adequate rewards: Instituting an appropriate reward system makes employees feel valued in their work and motivates them to do more.
Be organized: A well-organized workplace enables people to focus on their job without unnecessary distractions.
Value differences: Appreciating the variety of skills and qualities each employee brings to the workplace can contribute to the overall efficiency of your organization.
Encourage friendships: Make sure your organization is a friendly place to work in. Employees are much more likely to be comfortable and happy when they enjoy spending time with others in the workplace.
Investing in a culture where employee satisfaction is a way of life is a necessary priority that can help you gain better organizational output in the form of better products and services.
