Blogging is a great way for companies seeking to engage in social media and hold conversations with their customers and prospects. There are no hard rules about blogging but all successful bloggers employ a few guidelines to ensure that their blogs are well received. Listed below are a few tips that can help you become a better blogger.
Make sure your blog is unique: Your blog should not only reflect your market strategy but also your individual personality. This is what makes your blog unique.
Use an attractive title: Making use of a catchy title can help increase the popularity of your blog. Consider using questions, lists or numbers as part of your title.
Include interesting visuals: Using an image, graph or video in your blog will help you gain the reader’s attention. Visuals will also help in better understanding of the blog content.
Add links to your blog: Adding links to other blogs and/or to previous posts of your own creates a sense of depth and credibility to your blog post.
Try to keep your blog as short as possible: Readers generally prefer blogs that are short and to the point. In case your blog post is long consider breaking your blog into parts.
Promote your blog: Promote your blog by posting your blogs on bookmarking sites, such as Stumble Upon and Delicious. Make use of social networks like Facebook, Twitter or other virtual communities such as LinkedIn and Craigslist to announce your blog.
Make your blog easier to read with bullets, italics and bold font: This allows the reader to quickly scan your blog post and gain a general idea about the topic.
Use keywords: Ensure that all posts contain appropriate keywords in the title, tags and hyperlinks.
Post on regular schedule: Maintaining a regular posting schedule is important if you want to keep the blog fresh and increase search engine optimization.
Engage with readers through comments: Encourage your readers to leave comments by using open-ended questions in your blog posts. Also respond to all comments as soon as possible, as this will helps you connect with your readers and develop a relationship with them.
Post tags: Posting tags that describe the subject matter of the blog will help your readers to identify and find you easily.
Ensure that your blog post is easy to share: Adding widgets such as Tweet, Reddit, Delicious, StumbleUpon, etc. can encourage the spreading of your content to your target audience.
Be sure to reference your articles: When using other people’s work, make sure that you include a reference or link to their article.
