Awesome Digital Marketing Tools That You Need in Your Toolbox

Today’s businesses rely on digital marketing techniques to stay afloat. Think about how a robust technology stack will help you grow by wasting less time on tedious tasks. Besides, failure to use advanced marketing strategies may cause your firm to slip behind its competition.

What exactly is the good news? There are no shortage of tools to aid you in your marketing endeavours. We’ve put together a comprehensive list of tools to help you achieve your digital marketing goals, including some free premium and a few other free solutions for those on a budget.

Sprout Social 

You can’t blame Sprout Social for placing themselves at the top of the priority list! This is because Sprout Social is the ultimate command centre for any company trying to turn its social media presence into tangible results.

Sprout, a social media management software, allows organizations to centralize their content calendar and assets. This enables you to produce and schedule content across several platforms, all perfectly timed to coincide with your followers’ most active times.

SendGrid

SendGrid provides a comprehensive portfolio of email marketing services, many of which are user-friendly for both beginners and seasoned email marketers.

For example, the platform provides a variety of design possibilities, including visual, drag-and-drop editing, code, and a combination of the two. Moreover, SendGrid includes elaborate performance and deliverability metrics, allowing marketers to see which messages perform well and require improvement.

We’re well aware that there are more email marketing options than we can count. The forever-free plan for up-and-coming businesses, as well as flexible pricing that suits your needs as your list grows, are two major advantages of SendGrid.

Ahrefs

When it comes to brainstorming keyword ideas and ranking prospects, Ahrefs is the gold standard.

The site explorer feature of the platform allows you to check the top-rated keywords for any URL and estimate the amount of traffic a competition receives for any particular search term. You can also determine a site’s best-performing content and backlink sources. Finally, Ahrefs is an excellent tool for competitor analysis and ensuring that your existing content is search-friendly.

Unbounce

It is a fantastic tool for easily editing, creating, and testing new landing pages. A/B testing and variation analytics are built-in, so you can see which creatives, calls-to-action, and other page elements are working (and which aren’t).

Even if you’re not a designer, you can start with the tested home page templates from Unbounce and then customize them to match your needs. The platform’s analytics show you which landing page variations are the most effective.

OptiMonk

The OptiMonk platform allows businesses to capture clients’ attention and prevent bouncing by using tailored pop-ups. With an emphasis on lead acquisition and exit intent signals, the platform’s behaviour-based targeting guarantees that your pop-ups don’t have to be invasive.

For example, OptiMonk encourages users to separate their marketing messages and deliver them only when it makes sense. From returning consumers to first-time window shoppers, the platform allows you to create campaigns that speak to all of your customers rather than treating them as one-size-fits-all.

Conclusion

You can manage your marketing campaigns smoothly and automate a huge amount of work with the correct tools at your disposal. Moreover, you can move forward with your movements confidently and keep a better pulse on your marketing efforts once you’ve sorted out your digital marketing tools. Ask the Adroitte experts to help you understand various other digital marketing tools. Digital Marketing experts at Adroitte are well-versed in the latest tools and constantly update their knowledge.