How Does Digital Marketing Stack Up With Trade Fairs For Promoting Business

Promoting a business is one of the most crucial part of sustaining it since it pulls vital energy into the venture, be it in customers, investors, collaborators, or just the general populace. It is at the crux of what makes an idea a profit-making product or service. Trade fairs have been a classic medium of increasing brand awareness for years. Still, digital marketing has revolutionized how we view the marketing and advertising industry over the last decade or so.

To explain briefly, members of a specific industry gather to display, present, and discuss their latest products and services at a trade fair. In contrast, digital marketing lets you promote your business across the globe using online channels and digital strategies such as social media marketing, Email marketing, content marketing, pay-per-click ads, etc.

While both are a great medium to generate high quality leads, you may want to compare between digital marketing and trade fairs across major marketing parameters.

Lead Generation

Trade shows can provide your company with a one-of-a-kind opportunity to meet with potential and current customers face to face. This lets you form a personal connection with your leads and thus urge them to invest in your business.

On the other hand, digital marketing allows more high-quality leads to locate your company while buying or researching. It lets you promote your brand to consumers who are actively searching for it online. As the number of internet leads is limitless, it makes way for exponential growth.

Return on Investment

One of the most significant disadvantages of trade fairs is the extraordinarily high cost-per-lead. The cost for travel, set-up, and merchandising is all incurred before you have any idea as to how well your choice of fair may pan out. A physical crowd can never compete in numbers with the millions of people on the internet, so your chances of making sales are by default higher online and, in turn, promise a better ROI. Additionally, digital marketing can be done even using zero investment through posting relevant content on various social media platforms.

Variety in Strategy

At a trade fair, the best you can do is go up to people and engage them in conversation or put up great banners and pray for people to show up at your step. Digital marketing strategies allow you to be as creative as you can be. You have a wide variety of platforms that use different forms of content. Audio, visuals, written material – you can find an eager audience for each.

 Analysis Opportunities

Unless you have analysis tools, it’s difficult to determine whether your strategies are actually working or just wasting both time and money. At trade fairs, the only tool at your disposal to make this assessment is your perception. But digital marketing offers you analytics tools that can help you track your main sources of traffic, your target customer base’s activity, and the impression every ad leaves. It makes your marketing efforts much more intentional and methodical.

Takeaway

 The fast-paced world of marketing now requires you to have a better reach, greater variety, and more targeted strategies than ever before, all of which can be achieved through digital marketing much better than trade fairs. Don’t sleep on trade fairs if you can but leaving out a digital marketing plan might be just criminal. So, launch your brand’s digital journey today!