A landing page is something that if designed properly drives the conversion funnel towards the positive edge.
For digital marketers, a landing page is the most crucial part of their campaign. Irrespective of the outset on a website, the sale or the commencement of a conversion starts only after a person alights on the landing page.
A landing page has the power to both simplify and complicate the buying decisions of a POTENTIAL customer.
It’s a hard reality that not every marketer can get it right.
Most the times, even the basic elements of a landing page count to make things work as desired. For instance, the length of a form may play spoilsport or the details to fill in may piss off the visitor thus giving one more chance for a digital marketer to dread over his idea.
But not to worry, because, today, the technology has grown so much that we have tool for everything. Yes, the purpose of this blog is we will be learning about top 4 landing page creation tools that will help marketers bring in better conversion numbers.
4 Landing Page Software Builders that you should know
- Instapage
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- Image Credit: Instapage
- Landing pages are vital for driving a successful business, and Instapage is software that helps to build one.
- Which element stays on your website? How should that element look? Where should it be placed? Will the element push the visitor towards the cart?
- Instapage answers each and every one of these questions; to be more specific actually helps in finding solutions to these queries through A/B split testing.
- Instapage has an easy to use dashboard and makes great software with the following features.
- • Heatmapping Paired with A/B Testing
Heatmaps show how visitor behaves with each element on a landing page. Mouse movements, scroll depths, clicks, with every one of these actions you will get an accurate insight into the effectiveness of each of the element, based on which you can make wiser decisions.
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- • Drag and Drop Builder & Sleek Templates
You need not perform coding, all you have to do is use the simple drag-and-drop mechanism, upload the templates and create a perfect landing page that converts.
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- • Collaboration Tools
With the collaboration tools, it’s easier to keep your team along with your new landing page design.
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- Unbounce
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- Image Credit: Unbounce
- When a landing page is being designed, the purpose will always be conversion.
- Every landing page built under Unbounce will be mobile responsive by default.
- The drag-and drop-editor, built-in Google fonts, pre-made templates are some of the common features that are present as in any other tool. Apart from these, a few more to add to the list are,
- • Dynamic Text Replacement (DTR)
The feature increases the Adwords quality score of your landing page by selecting keywords based on the audience searching query.
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- • Unlimited A/B Testing
The best way to check whether your audience likes the way your landing page is designed to run unlimited A/B tests.
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- • Lightbox Forms
Often it is one of the biggest challenges to make a visitor to straightaway subscribe to an email list. Keeping the forms in a Lightbox allow you to strategically approach visitor only when he is intended to convert.
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- Leadpage
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- Image Credit: Leadpage
- Leadpage is one of the best landing pages building software. As usual one can easily build a landing page through drag-and-drop feature and from the huge selection of mobile-friendly templates. Since each one of these templates can be sorted based on the conversion rate, the job becomes easy and convenient.
- The advanced features that will be listed in the following section make Leadpage one of the top landing page building software.
- • Leadboxes
Leadboxes make it easier to capture leads anywhere on the site through a simple process. The lead capture form pop-ups automatically and add new leads to the email list without disturbing your visitors.
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- • Built-in Payments
A built-in payment system simplifies checkout process. Thus by providing better customer-experience, you can expect more customers.
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- • A/B Testing & Analytics
With Analytics and A/B tests you can easily see what works for your landing page.
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- • 1-Click Signup Links
A subscriber in your email list doesn’t have to fill out the form again to sign up for a new service or webinar. All he has to do is click on the link generated and he will be automatically subscribed.
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- Launchrock
- Image Credit: Launchrock
- You cannot build a typical landing page through Launchrock but a ‘coming soon’ landing page.
- Through Launchrock it’s easier to create hype around startup business or new products. It demands a simple approach; all you have to do is select a theme that suits the best for your business.
- Unlike other landing page building software, you will not get to perform A/B testing, but one thing definitely goes in your favor, you can effectively track the preferences or know the effectiveness of your business launch.
- So while you are gearing up to launch your own business, you can simultaneously make necessary modifications and have a successful mark.
- Simple to use, Launchrock has a good number of themes that you can choose from, and with the advanced code editor you can easily have access to the codebase and build according to your requisites.
