Entrepreneurs today know that content marketing is one of the most efficient forms of digital marketing campaigns. When the term ‘marketing’ comes in the discussion, it’s a definite perception that one has to meet certain expenses for creating any sort of campaigns, be it a traditional or digital one. Now, what if I say this, it might mystify you a bit, mind! That content marketing can be started without any significant investment, say zero capital?
It’s true, there are ways. So let’s see how ideally this can be achieved as told.
- Perform Surface Level Research
- It says, you don’t have to R&D but can start with understanding your demographics and their interests. One of the most crucial steps to keep on the right track is to efficiently track your business rivals, their marketing styles and how the campaign is structured.
- Once you get the know-how it will be much easier to follow a certain pattern before you implement your ideas until you gain that momentum.
- To say in few words, you will understand,
- – The goal of your content marketing campaign.
- – The impact of the content marketing campaign on your brand and business.
- – The demographics you should address to, their interests, likes, and dislikes.
- – A scoop about how the competitor is working on marketing campaigns.
- Take Advantage of Free Blogging Platforms
- When you have zero investment to start and need a platform to market your content campaigns, what can you possibly think of?
- Of course, if it was me, I would have straight away started publishing content on WordPress (one of the free blogging platform).
- Take a look at this,
- Source: Linkedin
- It’s quite clear that WordPress is being taken as the most preferred blogging platform. It’s not only free but user-friendly as well.
- Build Social Media Profiles
- When you are socially active you are making yourself visible to millions of viewers, virtually, I mean. I’m speaking about having social media profiles. Today more than having a toothpick, you should have a social media profile.
- The perks of having social media profile (on your content marketing campaign)
- – The content can be promoted to wider audience group.
- – You can easily build the audience, who would ultimately bring traffic to the website and promote your business.
- – It provides with a solid opportunity to stem business rivals.
- Write about the Topic of Interest
- Consider this as a tip. If you have just started out content marketing from scratch, don’t go for multi-blogging.
- If I have to use more concentrated terms, then it would be something like this.
- General Blogging Vs Niche blogging
- People in general, prefer reading blogs of a particular niche. You may have interests in photography, science, history, but going that way you will be pushing away the consistent factor from your writing approach. If you take blogging as a hobby, then the general approach will quite fit your bill.
- But, if we are speaking in terms of business, then it’s clearly niche blogging.
- According to blogging.org, there were 42,000,000 WordPress blogs hosted alone in the United States. So, thinking about generating traffic or building loyal readers is next to impossible with unfocussed discussions, unless your focus is channeled towards a particular subject.
- The deeper your blogs dig into the subject better opportunities will rise to monetize on your content marketing campaigns.
- Use Free Image as Featured Image
- One of the very important elements of a blog post is an image. The more you add; merrier will be your blog.
- Haven’t you heard, ’A picture is worth a thousand words’?
- You are not writing some novel or a research paper, so people would just stare at the not so lovely, ‘but only words’.
- It’s not just images, but adding other multi-media elements would also do wonders. Since we are dealing with the achieving something with zero investment, it is better we stop till adding images.
- You can find numerous free online websites, where you don’t have to shell out a single dollar to have those images on your blog. Search for sites as such and luxuriously make use of free images for your content marketing campaign.