Does your small business have a web presence? Great! But do you know it is no longer sufficient?
Mobile applications have become ubiquitous. I think you are not aware of the mobile revolution, and people today around the world prefer to carry everything in their pocket and yes, even your business website. May be if you analyze the rate at which people are using tablets and Smartphones, you will understand the importance of having a mobile application.
So for the above query, my answer will be a definitive yes. You need and should have a mobile application for your small business. To support this account, a good number of facts and figures will be provided.
Interesting Mobile Application Usage Stats
- 80% of internet users own a SmartPhone (source: smartInsights)
- 52% of people spend their time on mobile applications.(source: business2community)
- Estimated mobile applications revenue for 2017 is $77 billion.
- Enterprise mobile app and service revenue to reach $430 billion in 2021.(source: Fliplet)
Advantages of Developing a Mobile Application for your Small Business
Are the numbers and percentages convincing you? If not go through these points and then decide if you need a mobile application or not.
- INCREASES BRAND AWARENESS
- How to make the target market trust you? Or how to encourage and make them to do business with you?
- Irrespective of the size of a company, it is necessary that one should campaign about their brand on every platform. For a business to grow, it is important to make customers aware of your brand.
- The current trend speaks a lot about mobile revolution. People love learning and connecting with new things while on the move.
- Mobile applications are like bill boards, which provide strong visibility. A special place for your business in the App Store and anytime your customers can access the application for information.
- Epilogue: By having a dedicated space on App store you are educating your customers about your brand.
- INCREASES CUSTOMER ENGAGEMENT
- A quick way to connect with your customers is through a mobile application. A single tap and your customers will get an omnichannel shopping experience.
- To keep the customers for a longer time, identify how they are engaging themselves online. For instance,
- i. Include reward programs and increase the frequency of interaction.
- ii. Include special offers, discounts and motivate them to revisit.
- iii. Converse with them. Ask for opinions, feedbacks and implement them accordingly.
- Note: Through omnichannel engagement drive more leads.
- PREDICTIVE ANALYSIS
- Approach the target audience with the right deal and at the right time.
- This made up quote looks fantastic, but how to make it possible?
- Simple, understand your customers before they do.
- i. What do they like?
- ii. What is their buying pattern?
- iii. What understanding does a customer have with your products & services?
- Understand the complex buying behavior of customers and make predictive changes to your business. Doing this will eventually help you with your bottom line.
- REPUTATION MANAGEMENT
- How can a mobile app help in managing the business reputation?
- The most important aspect of a running a successful business is to listen to your customers and implement their feedback.
- A mobile application provides that platform or you can say a forum to achieve that unconditionally. It’s easy through a mobile application to access the feedback and implement with a perfect timing.
