Wikipedia defines the term ‘organic search results’ as “listings on search engine results pages that appear because of their relevance to the search terms, as opposed to their being advertisements.” Simply put, organic search results refer to using various methods other than paid advertising to obtain website traffic.
Organic search engine rankings are often more beneficial as users are more likely to click on organic sites than advertisements. Also with the Internet becoming extremely competitive, using organic search engine results to attract new visitors has become one of the most effective ways to increase internet traffic.
Incorporating some simple SEO strategies can help in your websites’ organic search results. Listed below are a few basic techniques that will help increase search rankings:
Add a blog to your website: Adding a blog to your website enables you to add fresh content to your website easily and regularly. Blogs also increase the size of your website, giving you a higher number of pages to leverage with internal links.
Ensure that each page is unique: Since Google ranks the relevance of each website according to the content it contains, it is necessary to ensure that the content of each page is completely different not just from any other site on the Web, but also from other pages of the same site.
Affix Meta description tags: Meta description tags give the web surfer an overview of what the site is about. They are also used by Google to differentiate web pages and thus can improve your SEO ranking.
Remove unwanted repetitive wording from your website layout: Unwanted wording such as copyright text, contact details and maybe even company mottos on every page of the site can cause other information content to be diluted and ignored by search engines.
Reduce code bloat: All scripts and CSS files should be added as external files in order to reduce the code-to-content ratio. Excessive coding slows down the loading time of a page and also increases the possibility of coding errors that may cause difficulty for the search engine spiders.
Add Google Analytics to each page: Adding Google Analytics, which provides free critical data about your site, can show you which keywords, search engines and traffic sources are producing sales or leads for your business.
Make use of keyword rich title tags on each page: Using keywords in title tags instead of your company name can help you rank higher in organic search results.
Build separate web pages for each keyword/keyword phrase: This is a critical step that should not be overlooked. By creating a page for each product or service, you ensure that a user lands directly on this page from the search engine results.
