Irrespective of whether you have a personal blog or a corporate website, Google Analytics is a powerful monitoring tool that can help you keep track of the statistics on the website visitors. Google keeps record of every single user so that it helps you improve the user experience on your website.
The Google Analytics interface may look daunting at first sight, but like with most tools once you get used to it features the information that you can gather through this powerful tool is invaluable helping you understand
The visitors and their behavioral patterns when they are on your website.
There are number of web analytics providers that you can choose, but most of them have a steep monthly fees, while some start as free forcing you to pay by restricting important features. Google Analytics is a free service, until you reach 10 million hits per month. It would definitely take a long time to reach there, and for a company with so many hits subscription fee would not be much of a problem.
Google Analytics reports information on four key areas
- Audience – The number of people who have visited your site
- Acquisition – Source through which they got to your site
- The different pages and the time spent on them while visiting your site
- Real time data showing the current activity on your site
With the information on these key areas it helps you understand the visitors on your website better, understanding the pages they have been browsing on your site and the time spent on each one of them. Also the bounce rate helps you understand which area needs to be improved by analyzing the specific pages with higher bounce rate, therefore helping you to improve the overall user experience for the future visitors.
