Creating a website and maintaining sounds like an easy task and it might be for people who have a vast knowledge of Search Engine Optimization techniques and tricks. For the average business owner, creating and maintaining a website is a daunting task that can be successfully accomplished with the help of a SEO Company. You might be wondering, what’s so tough about creating and maintaining a website and why I shouldhire an SEO expert, here is why!
What Does an SEO expert Do?
The job of an SEO company is to hire an efficient team that is capable of optimizing websites for search engines such as Google and Bing. The SEO company has to also coordinate with various departments to ensure that through a steam lined process, each and every project they undertake is executed well and delivered on time.
What are the Benefits of Hiring Freelancers vs. an Established Firm?
There are two primary benefits of hiring freelancers. Freelancers are usually more flexible and charge lesser than established firms. While this seems excellent at first, freelancers might require escrow payments, are a flight risk and can delay deadlines. Established firms on the other hand, have a reputation to maintain, charge a premium but give quality results that you can go back and question if the need arises. Established firms can be contacted through the right channel during business hours and once the terms are set, there is usually a very limited risk of things going wrong.
What Can an SEO Expert Do For Your Business?
A SEO company will optimize your website for both viewers and for search engines. They will not only perform a set of on page optimization procedures such as keyword implementation, proper usage of content and links, but also ensure that your website has the required off page optimization such as back links, anchor text and META Data. A myriad of other tasks will also be carried out by the SEO company when you decide to hire an SEO expert.
Conclusion
Before choosing between either freelancers or an established company, you should ask for an analytic report that gives you the true values of your website’s current performance. You should also ask the SEO expert to help you understand how your website will improve and how long it will take to see results. Always ask for statistics and accurate information. Never believe that you can reach #1 on search engines such as Google in as less as a week or two, because in all probability these claims are not entirely true. Keep in mind that by hiring an SEO company you might see results in a month or more, but when you do see the results, there will most likely be a boost in business and a long term positive impact on your website that will be there to stay.
