How Social Media Marketing Helps Improve Traffic to Your Websites

It is a well known fact that social media marketing no longer remains an option in your online marketing mix, but has become a necessity for all businesses, especially B2C (business-to-consumer) businesses. By establishing a strong social presence, businesses gain the power to communicate directly with their target audience and thereby the opportunity to change possibilities into sales. Social media marketing is also an invaluable tool in directing traffic to your site. Discussed below are three ways on how social media marketing (SMM), helps improve your daily website traffic.

SMM helps bring primary and secondary visitors to your site

Social media marketing can significantly increase both primary and secondary visitors to your site. Primary visitors are those who visit your site directly from the social media site from where your content (your article or video) has been tagged. Secondary visitors on the other hand visit your site from a third party website, after seeing it being tagged on a social media site. Primary visitors have a high bounce rate as they most likely have visited your site just to have a look at the content. Though smaller in number, secondary visitors are more valuable as they have taken an active interest in coming to your website after having seen your site recommended by a third party site.

SMM helps improve your overall brand awareness

Brand value plays a vital role in bringing in website traffic and social media marketing can help increase exposure to your brand in the online world. The more your website is tagged or referenced in various social media sites, the more your website will gain in credibility and authority. Whilst traditional SEO tactics may have worked earlier to improve traffic to your site, it is no longer sufficient to get your website noticed. With Facebook alone having an online active population of more than 750 million users (consider adding Twitter, LinkedIn, YouTube, and other social media outlets), constant creation of new and compelling content that provides interest to the consumer, is a surefire way to drive quality traffic to your website.

SMM helps gain effective backlinks

The greater the number of links pointing at your site, the higher your web ranking will be and this will eventually bring in more traffic. Social media marketing has been proved to be an effective way to gain links to your site. Web publishers often link to a website based on a tag on a social media site. For example, if your content is tagged on a site like Digg, it acts as a sign that your site is worth checking out and referencing. In a roundabout kind of way, your website gets promoted using the trust that the social media site has built up with its readers. Additionally, backlinks got through social media marketing are search engine friendly since they are natural links, with no obvious pattern.

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