Do not ignore this one – 48% of people mentioned a website’s design is the most important factor in deciding the credibility of a business. Web design trends change, a design in vogue today, bites the dust tomorrow. Business owners who are busy focusing on their core operations should occasionally check what is trending and what has vanished.
We are in the first quarter of 2018, so it is the right time we learn and implement whatever web designs that are going to be running for now. If not before you realize, the otherwise your good website will be out of service by the second quarter. So pull your socks, keep your website design up-to-date with these latest trends, which I’ll be explaining.
Micro-interactions are movements.
It can be a mobile application or website; a user will have improved experience interacting with them. Sans micro interactions users will have less engagement period with the entity. Suppose user performs some action, the task doesn’t have to be very big, let’s say he liked a photo or switched off his iPhone there is a little vibration, see, they all are kind of micro-interactions.
These small details are what that holds the entire flow towards UX; web designers definitely cannot overlook them in their designs.
Coming to the nature of micro-interactions they should be designed to be used repeatedly. It’s like if there is an action from the user, then there is an opposite reaction from the website – a way to acknowledge his actions. I’d like to offer one more point, inducing this feature you can guarantee longer association of customers with your website.
Let’s take an e-commerce website, you have potential customers walking around your website, there is no assurance that each one of them would complete a sale, but you don’t have any other go but make them stay longer on your website. So how do they stay? I’ll give you two scenarios.
CASE I: Website with No Micro Interaction Feature
You added new deals, products at the backend; your web visitors will have no idea about your actions. Not happy with the available products they leave your website.
CASE II: Website with Micro Interaction Feature
You added new products with deals and offers at the backend, it’s a change actually. Now since the website is supported by micro interaction feature, web users will get notifications through some small animation. They can view the new products and if they like them maybe they will complete a deal with you?
Micro interaction feature can be the greatest asset for business owners. By providing greater engagement they can expect a better influence on their bottom line.
Broken Grid Layout
Grid layouts give websites soft and clean appearance because they are the foundation of almost all website designs, but now, it’s time website designer break this norm do things another way.
You will retain all the benefits of grid-based design but will do something different using the combination of shapes and combination in an interesting way. Marche Notre Dame has nailed this concept. Beautiful images from different locations are arranged in a off-grid pattern and the white space has been used in the right proportion. Overall, it is something web browsers would stop to investigate more if they land on this website in spite the fact that it’s not following traditional design concept.
Broken grid layout concept is not easy, but works great for one-page websites. Get the things right and you will see the audience engaging more with your brand.
Subtle Scrolling Effects
If you are a 90’s kid and had played video games, then you need no introduction to ‘scrolling effects’.
The current trend in web design is the scrolling effect. The reason web designers should keep continuing this trend because it guarantees a great experience for the users. Parallax scrolling websites, many disagree because of page load time, but if you check websites like ‘Made by Many homepage’, it is certainly a great treat for the viewers, an attached background image that doesn’t scroll with the page.
Perhaps this design technique may well connect with the audience as web users today expect to get entertained and involved while they are engaged with that website.
When you hear the term ‘brutalism’, you can expect only something dark.
While every web design trend is about following best principles and creating a great looking website, brutalism functions the other way. No sophistication, no elegance, you will be thrown into space where you have to search information between unorderly arranged website elements.
Trends change all the time and people, do accept things even if they emanate crudeness, so brutalism will be accepted.
If you are a non-professional and want to visualize how or what exactly the process is then it is a web designing technique where the websites are purposefully designed to be ugly.
The Rise of WebVR
VR-enhanced web experiences, this is something you could relate to the sci-fi movies you watch. It will be a groundbreaking move if designers manage to bring VR to the websites. VR is already being used in marketing landscape, customers are able to understand the products better, and now fast forward customers will interact better with VR websites.
‘WebVR’ is an open standard, which makes it possible to experience VR in your browser. You can currently find WebVR API in Chrome 56+ for Android, Firefox Nightly builds, Samsung Internet Browser for Gear VR, and experimental builds of Chromium for Windows.
In 2016, Adobe, Microsoft, Apple, and Google made an important development in web typography; they introduced Version 1.8 of the OpenType font format, which is referred as variable fonts.
With big names involved, it will be no time before variable fonts will be the new trend in website designing, right?
By using variable fonts, web designers can bring an unlimited number of font variants from the same font file with no design constraints as the flexibility will be spread across a font’s weight, x-height, slabs, slant, rounding, and other typographical attributes.
And since variable fonts utilize a single font file, the browser has to load only once and this automatically improves website load performance.
It’ll be a big advantage not only in terms of visual aesthetics but also the website performance.
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