The inspiration for a new purchase and the actual purchase decision are largely influenced online. It is therefore necessary for a business to be present where it matters the most – online. Mere presence is not a guarantee for success, as every website competes with an unending list of competitors. A good website brings in the numbers that matter, and speaks the language of business better – the business outcomes in terms of revenues and growth. Let’s dig into the clear, distinct advantages of website design and digital marketing in the context of traditional marketing options.
1. Lower entry costs, level playing ground
Unlike other traditional marketing methods and channels, website designs come at relatively lower entry costs. Business of every size and in any nature of activity can now compete with any business, without having to invest heavily. Online presence offers a level playing field to all websites and the best site is not necessarily the one that cost the most, but one that is built and designed best.
2. Extensive reach and targeting of prospects
Online presence offers businesses an extensive reach that helps an enterprise to tap into potential customer bases globally. Additionally, it is possible for a website or webpages to bring in targeted audiences on the basis of search results. Unlike outbound marketing where the conversion rates were dismally low, good SEO can bring in targeted audiences with a higher conversion rate.
3. 24/7 access to visitors/users
In a connected world, where businesses reach across borders, the availability of information should never be limited to store or local office timings. The information has to be available all the time, permitting users to check out requirements and make a decision. With a good website design, businesses can have webpages and functionalities in place that permit visitors to make a purchase/transact, without the need for human interaction.
Measurable results permit businesses to understand how each marketing dollar is spent and the returns. This helps a business to revamp strategies and focus on areas that need more attention or areas that have the best results. Another huge advantage of website designs and online presence is the ability to make changes without heavy expenses. With traditional marketing channels, changes were always expensive as the changes had to be made in every single copy that was printed. With digital media, the changes need to be made just once for it reflect on the screens of all users and visitors instantly.