Like any other businessman, you have finally managed to put up a website. Now if you think that you will be invincible then you should come out of that misconception. A website to work as a website, to you as a cash cow should be designed with few basic elements. Unless you want just a business card on the internet, you stop at this point, else, you continue reading the post and find out those 5 critical elements that should be on your website.
Does your website have these 5 Things?
- Mobile Responsiveness
- It undisputedly captures the first place.
- A decade back, if there was a forum to discuss the most effective ways to conduct a business, then, having a website (Static) would have been sufficient.
- But today, the trend has changed.
- In the present day, it’s all moving, the world is on the wheels, people prefer to do business while moving, so if your website is still stuck to the desktop, it’s time you stop working for your business, because it will be useless.
- What do you see above?
- If you have a website then it should be accessible across every device of every size with varying resolution. Or if you are planning to build a website then make sure you are using responsive technology.
- These Smartphone Statistics will leave you in awe,
- – Android OS commands 85% of the market share. (Source: Statista.com)
- – According to Statista, by 2018, over a third of the world’s population is projected to own a smartphone.
- – 77% of the U.S citizens own SmartPhones. (Source: Pewinternet)
- Professional But Modern Design Layout
- A website design should be planned, do you know that?
- You cannot just randomly place the elements and be done with it.
- You should start designing a website through user’s perspective. Visually, the website should have a simple and clean appearance, its called design minimalism.
- Also, there are various books, video tutorials, and white papers on color psychology. Understand your target audience and use colors that complement one another; add colors that compliment your logo. Use those few seconds to effectively capture the interests of your audience group.
- Minimum design, light colors, what else will tune with this combination?
- Hmmm, bold typography?
- Yes, use the best, bold typography to emotionally connect your words with the audience.
- The overall website design should be digestible and be connecting with your customers.
- Call-to-Action Buttons
- You have built a beautiful mansion that has a lovely garden in the front, you are expecting visitors, but you don’t get any, what could be the possible reason?
- Does your mansion have a door?
- I know it doesn’t sound logical, but how do you expect them to get in?
- Similarly, CTAs are the same for websites. Place them in the prominent position and you will find conversion rates climbing. Place them randomly, people will miss it. Again, if your mansion’s door is somewhere in the corner behind the bush, people will be lost or confused.
- A CTA button should have a logical place, minimal design, soft complimenting colors, and simple words to work miracles.
- Quality Content
- Today, technology has grown manifolds; content is given to users in numerous ways. Some websites have videos; some go live all to improve the user experience when they have an encounter with the website content.
- Whatever may be but you might have heard this ‘Content is the King’, so make sure that your website content has royal qualities.
- In a website, there are numerous ways content is organized. It might be business information, headings, visuals, lists, but make sure that the writing is clear, simple, informative, and moreover digestible for the website visitors.
- Social Media Icons
- Do you know why content is king? Because where people are paying for ads to get traffic, blogs bring organic traffic.
- Blogs, when they are shared across multiple social media platforms, people will be redirected to your website, and there you will start making business. You don’t have to give commission for doing business.
- To bridge the gap between your business website blog and the social platforms, you need social media icons on your website.
- They should be strategically placed and your content should motivate people to share the piece if they find it useful. This way more people will come across your content and of course will consequently land on your website.
