Direct Vs Online Marketing

Straight to the point, let’s get into the details of direct marketing and online marketing.

Direct Marketing

Direct marketing is something that has less GLAMOUR and a guaranteed DELIVERY.

Under direct marketing, the marketing materials will be directly communicated to the consumers. Varieties of non-internet (sometimes Digital Medias) channels are utilized to effectively reach the customers. As it happens, organizations adopting such practice will have access to the measurable response from the customers.

Organizations make use of brochures, catalogs, newsletters, postcards, emails, or even sometimes the downloadable applications to reach their customers directly.

Benefits of Direct Marketing

• TARGET SPECIFIC CUSTOMER GROUP
  • Direct marketing gives you a benefit of strong call-to-action for targeting the most likely customers or finding the new customers. It is a well-targeted campaign for reaching only those whom you wish to approach or take in as your customers.
• MARKET ON BUDGET
  • You are marketing only for that specific set of audience, so no one apart from you knows its advantage over the conventional broadcasting approach.
• IMPROVED CUSTOMER RELATIONSHIP
  • By personalizing your business promotion campaign, for instance, sending information about the discount offers and upcoming sales, you will be developing a better relationship with your customers.
• TRACK & MEASURE RESULTS
  • How much have you spent on the campaign? How many people have you reached? What is the response from your campaign?
  • The success or failure of your campaign, you will know easily and quickly. In short, the response rate under direct marketing is very high.

Online/Digital Marketing

Organizations if utilizes electronic media for product promotion, it is termed as online/digital marketing.

Through online marketing, one can take advantage of multiple online channels influenced under the high penetrating internet.

Facebook, Twitter, GooglePlus, LinkedIn, and PPC are some of the popular digital (social) media channels utilized under online marketing.

Benefits of Online Marketing

• BEING SOCIAL
  • The audience today is under the strong influence of social networks, so through online campaigns, you will have a better chance meeting up with them. Being social helps you sell internationally and make yourself adaptable to both local and global markets.
  • What does your audience need from your service? The time gap between the expectation and you implementing that will be very less indeed.
• BEING SOCIAL
  • Online marketing gives you the convenience of both, how? Your business will be open for 24X7X365 and mind you don’t even have to pay extra wages for any staff on that.
  • Brochures, billboards make work for the local audience, but to reach across the border you definitely need online marketing and that will help.
• THE CONVENIENT STORE HOURS
  • A retail store Vs online store, which is less-expensive and much easier to maintain? Keeping stock in anticipation that whether they will be sold or not is not good for either you or your business.
  • Meeting the regular cost incurred/recurring cost will be common if you have not adopted the practice of online marketing. So get with it and watch the profits grow.