Content marketing is one of the core business marketing practices. Entrepreneurs of the current social media age have a lot of things in their hands. They have to build their brand and business from the ground-up before they can actually see themselves running a successful empire.
Whether it is a start-up or prominent organization, marketing has become a core activity. And irrespective whether they adopt SEO, social media marketing, inbound marketing, or PPC, content is important.
Content marketing is something that can be started off with ZERO investment. Entrepreneurs who are edgy about spending their seed capital on marketing operations over development tasks can start with content marketing without investment and improve their online visibility.
If you are an entrepreneur then you have come to the right place. In this blog post, you will learn about content marketing practices that you should adopt before you step into the action.
Before that let’s have a peek at the numbers that would motivate us for doing so.
Content Marketing: Numbers that you should know
Let’s start with something that would make you sight upright.
- It is expected that by 2019, content marketing industry would reach $300 billion.
- B2B & B2C: 75% of Marketers are investing in content marketing.
- 53% of inbound marketers have kept content creation as their top priority.
- Content consumption on Facebook has increased by 57% in the past two years.
(Source: HubSpot, 2017)
Want more data?
You can find more information and statistics easily. But for now, let’s get on with our actual business and learn about the tips that we should be following.
5 Key Content Marketing Strategies to Take-up
- 1.Conduct Media Outreach
If you have a question about how to brand yourself, then media outreach is the answer.
You have an amazing story/content but it’s completely useless if it does not reach right people at the right time. One of the most popular practices in content marketing is guest blogging.
Take searchengineland, Forbes.com, or some other website. Guest blogging on these platforms will earn you a good number of quality links to your website.
Content marketing is all about gaining a good readership, once you manage to have sufficient followers it is easier to connect with the right people at the right time.
It’s a fool-proof plan, but is it so easy to pitch in and contribute to these websites?
No, obviously not.
But there is a solution.
‘HARO’, have you heard about it?
Help a Reporter Out, HARO is an online service tool that connects people with journalists. People as in you can contribute to articles by a small percentage through responding to the queries asked by journalists. This way you will earn quality backlinks to your website in no time.
- 2. Go Offline
The internet is just a medium, not a lifeline.
I know we have stepped into the digital age and people are relying annoyingly on SmartPhones and internet, but do know how many percentages of people still prefer listening to radios and reading newspapers?
- 69% of adults do. They trust local newspapers more, where it is approximated that 54% of customers are more likely to buy when they learn about the product through the newspaper.
Marketing has never been restricted to single media. It doesn’t matter which channel you are using, what does matter is, how far you are reaching.
- 3. Bring Micro-influencer on Board
You just started out your entrepreneurial journey and decided to self-blog for your website. I know it’s good for your capital, but don’t you think you should be focusing more on growing your brand first?
You would be paying less for what you have to spend for hiring professionals for doing the same job. There are lots of marketing services, where you pay hefty amounts to internet marketing professionals and in some time you would find readership or the customer base growing for your business.
But with micro-influencers, you can do that paying less and in less time.
Celebrities, sports personalities, industry leaders, or some social figures are the micro-influencers. They usually will be having few thousand followers and the numbers are sufficient enough to give your business a big boost.
Bringing them on board or making them promote your product will gain you more target audience and better results for your business.
Pro Tip: Make sure to look for an influencer who is relevant to your industry. If you are promoting fashion clothes, you should not have an industrialist doing the promotion.
Pssst, you can even measure the engagement rate,
Total Engagement Rate = (Likes + Shares + Comments)/ Total Followers
- 4. Host Events
Event marketing is an internet-free, attention-grabbing marketing technique.
According to Forrester, after website, it’s the tradeshows and events that are considered the most effective for business development.
You might have observed people hosting small promotional events in shows and parties marketing their brands. You may think it’s cheesy in this digital era, but trust me; it is more influential and impactful than having a conversation over the internet.
Also, event marketing is considered more powerful than traditional marketing campaigns as businesses offer free goodies to customers by conducting small programs.
And if businesses manage to make a favorable impression on the audience, then customers will eventually promote the brand.
- 5. Monetize your Content Marketing Efforts
As a budding entrepreneur, you should work smartly.
Through content marketing not only you can build the reputation but also your capital.
Once you feel your brand has started to see a decent traffic, then look beyond ROI through brand, I mean I’m not discouraging you. But a successful brand does take some time to give some benefits, so why not earn few bucks in that time frame?
And how to do that?
Sell ads on your content page.
You can even host paid events/webinars on your blog relating to your niche. Also, if you feel like your content has great followers print a book or create an e-magazine and sell it.