The past few years have witnessed the evolution of mobile marketing into a successful customer engagement strategy. Consumers are increasingly using mobile search options to purchase goods and services from retailers that have mobile-specific websites. By incorporating mobile media search into their mobile marketing strategy, marketers are able to considerably increase consumer engagement.
Listed below are some of the key reasons as to why you should use mobile marketing as a customer engagement tool:
Mobile marketing is cost competitive
When compared to other conventional marketing strategies, mobile marketing turns out to be significantly cheaper than the others.
Mobile marketing provides instant delivery
Mobile marketing provides instant delivery since the message is delivered within seconds. Furthermore, delivery is usually guaranteed since people do not change mobile numbers that often when compared to other forms of direct marketing.
Mobile marketing gains high response rate
Research has shown that the consumer response rate to mobile marketing is around 15%, which is comparatively higher than other forms of Internet marketing strategies.
Mobile marketing can be personalized
Mobile marketing provides the option of personalizing the targeted message to individuals who have opted to receive them. This helps marketers to personalize the brand message to a diversified audience.
Mobile marketing campaigns are measurable
By measuring the number of downloads, page visits, customer opt-ins, etc., the effectiveness of the mobile marketing campaign can be easily tracked and analyzed.
Mobile marketing allows for campaign integration
Mobile marketing engagements are versatile and can be integrated with the overall brand strategy to enhance the effectiveness of the campaign.
