The Search Marketing Industry has witnessed major changes during the past couple of years. Based on these changes industry leaders and SEO experts have made predictions as to what the trends in the future will be. A quick look at the top SEM trends predicted for this year and the near future.
Increase in Social Media Search
Industry experts predict the rise of social media search. With increased use of Twitter/Facebook/LinkedIn connections to find results from your friends, social media search could easily be the next big social marketing trend to be on look out for. This trend will also lead to added focus on cross-channel optimisation.
Impact of Mobile Search Functions on SEM
One of the most impactful changes in the SEO industry has been the advancements in mobile search functions. With over 90 million mobile internet users, this fast growing phenomenon could easily be one of the biggest challenges faced by Search Marketing experts. With more and more people having web capable phones, SEO techniques will have to change to make sure that websites are compatible on mobile devices and that the SEO on those sites are not de-valued.
Inclusion of Local Search in Search Marketing
Local search which was used and tested in 2010 will soon be launched and this could easily become a deciding factor in Search Engine Marketing. With Google now indexing and incorporating the top local search listings into their search results, it has now become essential for all websites seeking leading entries to be indexed.
